Wendy’s Plans to Test Dynamic Pricing on Menu Items: What You Need to Know

Fast food giant Wendy’s is set to embark on a groundbreaking trial of dynamic pricing, a move that could revolutionize the industry. The chain announced plans to introduce Uber-like surge pricing on its menus, allowing prices to fluctuate throughout the day based on demand. This initiative is part of Wendy’s $20 million investment in new … Continue reading Wendy’s Plans to Test Dynamic Pricing on Menu Items: What You Need to Know