Disney Plus and Hulu to Feature Targeted Ads Through Walmart Data

Walmart has entered into a strategic partnership with Disney to leverage shopper data for targeted advertising on Disney’s streaming platforms, Disney Plus and Hulu, as reported by Adweek. This collaboration, announced on Wednesday between Disney Advertising and Walmart Connect, aims to utilize Walmart’s extensive shopper data alongside Disney’s Audience Graph tools. The initiative will enhance … Continue reading Disney Plus and Hulu to Feature Targeted Ads Through Walmart Data