China’s Xiaohongshu App Targets Wealthy Female Gen Z Users

Teresa Cheung, a 60-year-old actress from Hong Kong, captivated her nearly 1.8 million followers on Xiaohongshu with a seven-hour livestream. Demonstrating a palette of eyeshadow, she showcased a dark berry-colored shade named “Love Letter” in Mandarin and recited an excerpt from John Donne’s poem, “A Valediction: of the Book,” in perfect English. By the end … Continue reading China’s Xiaohongshu App Targets Wealthy Female Gen Z Users