Tesla appears to be moving forward with its plan to open a 1950s-style diner, an idea long championed by CEO Elon Musk. The company has posted a job listing for a “Tesla Diner Experience Specialist” in Los Angeles, indicating progress on the project.
This role, as described in the job post on LinkedIn, will work closely with Tesla’s charging operations team to ensure an exceptional customer experience at the upcoming diner, which will be located at 7001 Santa Monica Boulevard in West Hollywood.
The job posting follows three years after Tesla filed trademarks for its brand under restaurant services and seven years after Musk first publicly floated the concept of combining a Tesla charging station with a diner.
The listing was available for two weeks and received 26 applications before Tesla closed the application process. Although the posting does not specify when the diner will open, it hints at features such as a drive-in movie theater, aligning with Musk’s 2018 tweet about including old-school drive-in elements, roller skates, and rock music at the location. The theater will play a highlight reel of iconic movie scenes, as Musk mentioned.
The experience specialist will oversee the drive-in movie schedule and manage various digital responsibilities, including collaborating with several Tesla teams, such as design studio, merchandise, UI, app development, procurement, leadership, and external vendors. Tasks will range from introducing new menus to selling Tesla merchandise.
The PropertyShark data confirms the diner’s location as a one-story restaurant and cocktail lounge, though construction videos suggest a two-story structure. The diner and its accompanying Tesla Supercharging station will operate 24/7, while the two outdoor movie screens will be active daily from 7 a.m. to 11 p.m. The site will feature approximately 30 Tesla supercharging stations.
Musk, in August 2023, described the diner concept as a blend of “Grease meets The Jetsons with Supercharging” and projected that it “should be ready later this year.” However, Musk’s ambitious timelines have been met with delays in the past, such as the Tesla robotaxi, initially set for an August reveal, now postponed to October.
Featured Image courtesy of screenshot from John Kay
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