In the rapidly evolving landscape of digital transformation, few leaders successfully bridge the gap between high-stakes algorithmic logic and global aesthetic authority. Vivian Zhuang, a Senior Product Manager at Amazon and a renowned international design juror, has emerged as a quintessential polymath whose work is reshaping the future of the e-commerce industrial sector.
Photo Credit ：Olivia W.
A Legacy of Strategic Impact: From TikTok to Amazon Ms. Zhuang’s career trajectory is a masterclass in scaling digital ecosystems. During her pivotal tenure at TikTok, she held critical responsibilities in growth and operations during the platform’s explosive rise to global dominance. Today, at Amazon, she leads multi-million dollar initiatives that serve as the backbone of global B2B infrastructure.
Her most recent achievement—the Global B2B License Verification Automation—is a testament to her technical prowess. By architecting an API-driven engine that collapsed a 24-hour manual verification process into a 0.05-second instantaneous response, Ms. Zhuang eliminated nearly $2 million in annual operational costs and boosted efficiency by 98%. This project has been hailed by industry experts as a revolutionary benchmark for the healthcare and beauty supply chains.
Authority Beyond the Corporate Sphere: Global Recognition & Artistic Leadership
Ms. Zhuang’s extraordinary ability is underscored by a series of prestigious international accolades, recognizing her as a top-tier innovator in the global tech landscape. Her portfolio of 2024-2026 International Awards reflects excellence at the highest levels:
- MUSE Creative Awards (Platinum Winner): Awarded for the Sell on TikTok (SoTT) service design in the E-Commerce category, 2024
- NYX Awards (Gold Winner): Recognized for excellence in E-Commerce Website & Service Design, 2024
- TITAN Innovation Awards (Category Winner & Commendation): Honored for the TikTok Shop Affiliate Marketplace, cited as a “superlative symbol of innovation.”, 2025
- New York Product Design Awards (Gold Winner): Recognized for the groundbreaking TikTok Creator-Merchant Matchmaking Tool in the UI for Digital Media category, 2025
- A’ Design Award Winner (E-Commerce): Recognized for groundbreaking innovation in digital trade and global information strategy, 2026
Industry Authority: Jury Leadership and Curatorial Force
In 2025, Ms. Zhuang’s role shifted from a decorated participant to a decisive industry authority. Serving as the Jury Leader for the prestigious “40×40 International Exhibition: 2050 Global Design Winners” (August 30 – September 5, 2025), she commanded the intellectual and curatorial direction of this global showcase. In collaboration with the A’ Design Award, Ms. Zhuang was instrumental in evaluating submissions from over 40 countries, curating the final selection of works that redefine creative practice in the 21st century. Her leadership provided the intellectual rigor necessary to bridge sustainable architecture, digital commerce, and generative art into a cohesive global vision for the year 2050.
Exhibition, Panel Leadership, and Public Recognition
A champion of “invisible design,” Ms. Zhuang’s influence transcends corporate boundaries. Her impact was prominently felt at The Blanc Gallery in New York City during the 2024 “40×40 Exhibition | Ecotopia.” Ms. Zhuang was not only a Selected Exhibitor representing the cutting edge of UX design but also demonstrated her expert authority as a Panel Discussion Host. On September 26, 2024, she co-hosted the high-level panel “Ecotopia: Intersection of Smart Tech, Art, and Design,” leading a thought-provoking dialogue with international designers on how AI and smart technologies are reshaping urban environments. Her ability to translate complex technical data into public-facing artistic innovation has solidified her status as a prominent figure in modern digital culture
The Future of Digital Architecture “True innovation occurs at the intersection of efficiency and customer experience,” says Ms. Zhuang. Whether she is judging international competitions or architecting the next generation of Amazon’s global systems, her work remains dedicated to the “Aesthetics of Logic.”
As a nominee and award-winner in the e-commerce industrial sector, Vivian Zhuang continues to set the pace for an interconnected world, proving that the most impactful leaders are those who can master both the code behind the system and the design that defines the user experience.
About Vivian Zhuang:
Vivian Zhuang is a Senior Product Manager at Amazon, a global design juror, and an award-winning innovator. With a career spanning leadership roles at TikTok and Amazon, she is an expert in B2B automation, e-commerce industrial design, and digital strategy. Her work has been recognized globally for its significant economic impact and contribution to contemporary digital culture.