In a market with no protection for domestic brands, Israeli consumers have always been extremely discerning about price and technical details. Defeating traditional giants in such a fiercely competitive and volatile environment signals that JAECOO’s product strength and brand power have been doubly validated, and the market landscape has been completely rewritten.
JAECOO: From Israel to Europe, Global Domination
The UK stands as one of the world’s most competitive automotive markets, boasting exceptionally high levels of brand loyalty. In January 2026 alone, the JAECOO 7 recorded 4,059 units sales, clinching the top spot on the UK’s retail sales rankings. Since its launch in January 2025, it has achieved over 30,100 units of cumulative sales in the subsequent 12 months, establishing itself as one of the fastest-growing mainstream automotive brands in the UK over the past decade. Good news has also come from Italy, where the JAECOO 7 debuted in eighth place at the start of the year with 416 units sold. Meanwhile, in Spain, JAECOO has seen cumulative registrations reach 1,318 units in the first two months of 2026, representing a 38.16% year-on-year increase. These figures underscore a robust growth trajectory. The rapid establishment of brand recognition in core European markets validates the brand’s penetration capabilities in traditional automotive powerhouses. Successfully breaking into these mature markets signifies that JAECOO’s product quality and brand strength have transcended consumers’ deeply ingrained preconceptions.
Rising Fuel Prices and the NEV Surge: A Turning Point for Southeast Asia
Turning to Southeast ASIA, JAECOO has established itself as a leader in the new energy vehicle (NEV) market. In January 2026, according to registration data released by Thailand’s authoritative automotive media outlet Autolife Thailand, the JAECOO 5 EV claimed the top spot in the overall market for single-model sales, with 6,806 units sold, simultaneously securing the double crown as the best-selling SUV and BEV segments, capturing a 16.1% market share for the month. This marked the third consecutive month that the model held the top sales position in Thailand, pulling ahead significantly from other mainstream new energy models on the market. In February, the JAECOO5 EV ranked second among the month’s best-selling BEVs in Indonesia with 2,926 units sold, and broke into the top ten of the country’s overall vehicle sales for the first time, shaking up the traditional dominance of Japanese brands. Cumulative sales from January to February reached 4,868 units, maintaining its position as the top-selling all-electric SUV in the local market. The performance in Indonesia and Thailand clearly defines JAECOO’s positioning in the new energy vehicle sector: not a follower, but a definer.
Breaking Through, Leading the World: A Journey that Has Only Just Begun
The breakthrough in the mature European market proves the brand’s ability to penetrate the world’s most challenging core markets. Its success in navigating Israel’s complex political landscape demonstrates the brand’s resilience and growth amid volatility. And its leadership in Southeast Asia, a frontier for new energy, shows the brand’s capacity to lead technological transformation. Behind these achievements lies a replicable global capability: a product portfolio that advances across multiple markets simultaneously, an operational system adaptable to diverse environments, and brand communication that bridges cultural differences. When these capabilities form a cohesive system, sales growth is no longer a one-off surge but a systematic output.
As its global channel network continues to deepen and brand influence steadily grows, JAECOO’s vision of becoming the“Global Elegant Off-Road Brand” is moving from blueprint to reality. In just three years since its founding, JAECOO has proven itself to be a true“global hit-maker”with a track record spanning Eurasia and penetrating diverse markets. And this is only the beginning of its global journey.
About OMODA & JAECOO
In 2025, Chery Group, the parent company of OMODA & JAECOO, ranked 233rd in the Fortune Global 500, achieving the fastest ascent among global automakers, and maintained its position as China’s top one automotive brand in global markets for 23 consecutive years. OMODA & JAECOO takes “Co-Create A Beautiful Life with Young People” as its brand vision, while OMODA focuses on building“The World’s Leading Crossover Brand”, JAECOO adheres to the philosophy of “From Classic, Beyond Classic” and is committed to building“Global Elegant Off-Road Brand”, and building differentiated competitiveness through dual routes. By 2025, the OMODA & JAECOO brand has expanded into 64 markets worldwide, covering Europe, Asia, Australia, Africa, Latin America, the Middle East, and more，demonstrating strong global growth momentum，especially in the European market, becoming the fastest growing car brand in Europe and even the world. In the field of new energy vehicles, OMODA & JAECOO relies on the world’s leading SHS technology, with Super High Power，Super Low Efficiency，Super Long Combined Range，while providing efficient new energy solutions for global users, but also steadily advancing towards the objective of becoming the “The World’s Number One Hybrid Brand”. Notably, beyond its continuous breakthroughs in the core automotive sector, OMODA & JAECOO has extended its technological innovation into the field of intelligent technologies. The robot, jointly developed with the AiMOGA team, has entered real public service scenarios and made its official debut at the Asian Youth Para Games，representing a landmark practice in automakers’ intelligent transformation and further expanding the brand’s value boundaries.