Instagram made a long-anticipated move by officially launching a new TikTok-style short-form video platform. These days, users can watch it all at 2x the speeds. This update makes it possible for users to listen to audio and watch video content simultaneously. Luckily, YOU can experience both — even at double speed. This new feature is undoubtedly a response to the growing demand from Instagram users. They’re looking for a better way to watch videos, too.
To enable the 2x speed option, simply long-press on the left or right side of the screen while watching a Reel. It’s really as simple as that. This feature allows users to easily and instantly skim through content. It means they won’t be missing out on any important action. The new feature is the latest addition in Instagram’s moves to increase user engagement and create a better Reels experience altogether.
Comparison with Previous Features
The introduction of the 2x speed feature is a departure, a major one, from the other improvements Meta has introduced. Previously, users could skip 10 seconds ahead or back on videos. Or they might want to jump through clips using a custom progress bar. The new SmartBrief feature provides a fresh, simple, mobile-first approach to content consumption. It reflects the immersive, discovery-based experience that TikTok has popularized and other platforms have quickly adopted.
TikTok has set the standard for social media platforms and streaming services alike, popularizing the 2x speed feature among its user base. This new competitive advantage has led Meta to quickly adopt the same tools for its platforms, including Instagram and Facebook. This 2x speed feature is rolling out worldwide, further showing Meta’s promise to improve user experience throughout its apps.
Instagram’s Strategic Enhancement
The rollout of the 2x speed feature comes as Instagram continues to experience substantial growth, particularly due to its Reels format. Since launching all of these new, dynamic, innovative tools, the platform has enjoyed over a quintupling of usage. These big improvements aim to enthrall content creators and audiences alike. Instagram users have been vocal in their demands for the new 2x speed feature. This improvement underscores their demand for quicker, more efficient ways to watch videos.
By integrating this feature, Instagram is bringing itself in line with these industry standards set by TikTok. It strengthens Instagram’s hand in the cutthroat competitive social media environment. The ability to watch videos at double speed allows users to maximize their time spent on the platform while enjoying a diverse range of content.
What The Author Thinks
This update places Instagram squarely in line with TikTok, not just in terms of functionality, but also in terms of user expectations. The addition of the 2x speed feature will undoubtedly enhance user experience by increasing content consumption efficiency and catering to the demand for faster-paced engagement. It’s a smart move to keep up with the industry standard, but it also highlights how platforms like Instagram are increasingly adopting features that were once unique to their competitors.
Featured image credit: Plann
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