Circles, a global telco technology leader, announced pivotal moves to signal its next growth phase. These include the entry of its software-as-a-service (SaaS) business in North America, the spinoff of its Jetpac travel eSIM venture, and significant leadership appointments to drive global expansion.
These developments reflect Circles’ commitment to innovation, digital transformation, and exceptional customer experiences, positioning the company as a dominant player in the global telco and technology landscape.
Driving Growth Through Strategic Expansion to the Americas
Circles has steadily built a reputation as an industry innovator over the past decade, having built strong partnerships with telecommunications giants like KDDI Corporation, e&, AT&T, and Telkomsel. With operations across six continents, the company has demonstrated its ability to create digital brands that deliver extraordinary customer engagement and satisfaction.
For instance, in collaboration with KDDI Digital Life, Circles played a pivotal role in making povo2.0 Japan’s preferred digital telco, achieving a 30% surge in user engagement and an 8% increase in average revenue per user (ARPU). Similar successes with e& in the Middle East resulted in record-breaking ARPU growth and prestigious accolades at the 2024 Pakistan Digital Awards.
In 2024, Circles expanded partnerships with AT&T and Telkomsel, setting the stage for its entry into North America. Leveraging its partnership with AT&T, Circles aims to drive innovation in one of the world’s most competitive telco regions, establishing its SaaS platform as a transformative solution for digital-first telecom operations.
Jetpac: A High-Growth Travel eSIM Business Set for Independence
Jetpac, launched in 2022, was designed to revolutionize travel connectivity. In just two years, it has become a market leader in eSIM solutions, recognized with the Asian Telecom Awards’ Travel Product of the Year for 2023.
With 10x annual growth and a customer base spanning over 150 countries, Jetpac has earned a stellar reputation for reliability and innovation. Its spinoff as a standalone business positions it to capture a larger share of the multi-billion-dollar travel-tech market. Supported by Circles’ strategic partnership with KDDI Corporation, Jetpac’s independence opens doors for further collaboration and growth.
Key Leadership Appointments to Drive Global Growth
From left to right: Sanjay Kaul, Chief Revenue Officer; Deepak Gulati, President of Corporate and Industry Alliances; Aditya Goyal, CEO of Jetpac; Ashish Gupta, Vice President of Strategy and Business Development, Americas
To bolster its leadership team for global expansion, Circles announced four strategic leadership appointments: Sanjay Kaul as Chief Revenue Officer, Deepak Gulati as President of Corporate and Industry Alliances, Aditya Goyal as Chief Executive Officer (CEO) of Jetpac, Ashish Gupta as Vice President of Strategy and Business Development, Americas.
As Chief Revenue Officer, Sanjay Kaul will lead global sales and marketing initiatives to drive revenue growth, deepen partner relationships, and expand Circles’ presence in key markets worldwide. With over 30 years of experience across telecommunications, media, and technology, Sanjay was most recently President and General Manager of Cisco’s Service Provider Business in Asia-Pacific & Japan and has also held leadership roles in Ericsson, Telia, and BT Group.
Deepak Gulati assumes the role of President of Corporate and Industry Alliances, where he will drive global strategic partnerships and champion Circles’ vision for telco digital transformation. Deepak joined Circles in 2019 as Executive Director and Head of International Business and has been instrumental in scaling the company’s global operations and fostering key industry alliances.
Aditya Goyal has been appointed Chief Executive Officer (CEO) of Jetpac, Circles’ fast-growing travel eSIM and travel convenience lifestyle business. With close to two decades of experience in consumer tech and consumer packaged goods (CPG), Aditya has been pivotal to Jetpac’s global growth and success since its launch. Before joining Circles and Jetpac, Aditya held senior roles at Unilever and Boston Consulting Group (BCG) and is a gold medallist from the prestigious Indian Institute of Technology (IIT). In his new role, Aditya will continue to drive Jetpac’s global expansion and redefine travel convenience, delivering exceptional customer experiences.
Ashish Gupta has been appointed Vice President of Strategy and Business Development, Americas. Based in the US, Ashish will lead Circles’ expansion in North America. With close to two decades of strategy and business development experience across organizations like Circles, BCG and Kearney, Ashish will focus on strengthening Circles’ market presence, forging valuable partnerships, and accelerating digital transformation in the Americas in his new role.
Rameez Ansar, Co-Founder and CEO of Circles, said, “We couldn’t have celebrated our 10th anniversary in a more meaningful way as we transition into our next phase of growth. Building on our strong partnerships with 5 of the top 10 global telcos across 15 countries and the rapid growth of new ventures like Jetpac, Circles is well-positioned to continue disrupting the industry with innovative solutions that help telcos thrive in the digital age. With these strategic leadership appointments and structural enhancements, Circles is ready to accelerate our global expansion and reshape both the telco and tech industries. We remain deeply grateful to our partners for their trust and warmly welcome Sanjay, Deepak, Aditya, and Ashish as our new leaders, as we embark on this exciting journey ahead.”