BEVERLY, MA – May 19, 2025 – GreenBanana SEO today unveiled its groundbreaking Zip TV advertising solution that fundamentally changes how businesses reach television audiences.
This innovative ZTV platform delivers unparalleled targeting precision by leveraging zip code-level data, dramatically increasing campaign effectiveness while eliminating wasted ad spend. “Traditional broadband and cable TV advertising follows an outdated shotgun approach, spraying messages across entire markets regardless of audience relevance,” said a GreenBanana spokesperson. “Our Zipcode TV solution flips this model entirely, delivering your Connected TV content exclusively to high-value prospects within precisely targeted zip codes.”
GreenBanana’s Zip TV advertising service combines the emotional impact of television with the surgical precision of digital marketing. Unlike conventional television advertising that requires purchasing entire markets, ZTV allows advertisers to select specific zip codes based on demographic profiles and viewing behaviors. “Programmatic Advertising has transformed digital marketing, and now we’re bringing that same precision to television,” Kevin Roy, CEO of GreenBanana, continued. “Our Zipcode TV platform uses sophisticated algorithms to identify which zip codes contain the highest concentration of your ideal customers, ensuring your Connected TV campaigns reach only the most valuable prospects.”
The company’s innovative approach to ZTV breaks new ground in the rapidly evolving Connected TV landscape. By eliminating wasted impressions on irrelevant audiences, GreenBanana’s Zip TV advertising solution delivers significantly higher ROI than traditional television advertising methods. “Programmatic Advertising through our platform means your messages appear only on the screens of qualified prospects,” Roy added. “This precise Zip TV approach dramatically increases campaign effectiveness by focusing exclusively on viewers with genuine interest in your offerings.”
Businesses interested in exploring how Zipcode TV can transform their television advertising strategy can visit for detailed information. GreenBanana’s team of ZTV specialists provides comprehensive guidance from strategy development through campaign execution and performance measurement. “Connected TV viewership continues to grow exponentially, and our Zip TV solution ensures advertisers can capitalize on this trend with unprecedented precision,” Kevin Roy concluded. “We’re proud to lead the evolution from traditional shotgun advertising to targeted Programmatic Advertising on television.”