At a time when Web3 and traditional finance are accelerating their integration, RWA (Real World Assets) has become a core link connecting the two fields. Eiden Lau, holding multiple roles as CEO of Aether Fintech, Executive Director of the GANA Foundation, and Head of the Digital Asset Trader Training Program under the International RWA Ecosystem Alliance, has been deeply engaged on the front lines of the industry. With clear industry awareness and pragmatic actions, he is pointing out the direction for the breakthrough development of Web3 and the RWA ecosystem.
Blockchain Value: Breaking Barriers and Resolving Industry Bias
Eiden Lau believes that blockchain has natural advantages in the fields of international trade and payments. It can break the cumbersome barriers of the SWIFT system, achieve more efficient trade settlement, and precisely meet the core needs of traditional financial practitioners. For those engaged in international trade, this efficiency is irreplaceable and represents their core demand.
Speaking of the widespread bias in the industry, Eiden Lau said:
“Blockchain itself is an excellent technology, but the incorrect use of Web3 in the past has caused traditional financial practitioners to develop deep biases and hesitate to get involved.”
He stated that it is precisely these non-standard industry behaviors that have obscured the positive value of blockchain and become a key obstacle restricting the high-quality development of the industry.
Digital Asset Trader Training Program: Correcting Perception and Promoting RWA Implementation
This is also the core expectation of Eiden Lau, as the head of the training program, for the Digital Asset Trader Training Program — through systematic training, enabling more people to recognize the true value of Web3 and break away from the inherent perception that “issuing tokens equals speculation.”
“One of my biggest expectations for this training is that more and more people in the future will understand Web3 and realize that it can do many things that are useful for human economic activities, far beyond just issuing tokens.”
He emphasized the core significance of RWA assets, believing that the essence of finance lies in liquidity. RWA can effectively break cross-border investment barriers, enabling assets at the national level to circulate globally with convenience, and solving the industry pain point of “excess capital issuance but insufficient real asset implementation.” The core value of the training program is to convey positive industry value, attract high-quality users to participate rationally, and only by clearly demonstrating the positivity and social value of Web3 to the outside world can people let go of speculative bias and participate in industry development with a rational perspective.
Enterprise Practice: Connecting Web2 and Web3, Breaking Through Bias Barriers
As the CEO of Aether Fintech, Eiden Lau focuses the company’s core strategy on connecting Web2 users through Web3 payments, which is also the core highlight of its business. He advocates allowing users to first experience the practicality of stablecoins — breaking the misunderstanding that Web3 assets are “intangible and illusory,” and allowing users to truly feel that such assets can be directly converted into fiat currency.
This gradual guidance approach can effectively break the inherent bias of traditional entrepreneurs and change the long-standing situation where the industry only attracts young risk-takers. Eiden Lau admitted that for Web3 to truly enter high-quality user groups, users must first experience it and then understand it in depth. Only by gradually building trust can the cognitive barrier between Web2 and Web3 truly be broken.
Ecosystem Co-Building: Dual Approach to Gather Positive Industry Forces
Eiden Lau proposed that the healthy development of the RWA ecosystem requires a “dual approach”: from top to bottom, relying on professional organizations such as the International RWA Ecosystem Alliance to build a standardized development framework for the industry; from bottom to top, attracting ordinary users through enterprise practices and cultivating a healthy industry ecosystem atmosphere.
At the key stage of large-scale development of the RWA ecosystem, the International RWA Ecosystem Alliance has officially launched the “Digital Asset Trader” talent certification training program, which is an important measure for building a standardized framework and cultivating professional talent from the top down.
The program is committed to systematically cultivating global RWA professionals with both theoretical depth and practical capabilities, precisely setting up three specialized courses to meet the needs of practitioners in different fields: the “Advanced Digital Asset Trader (Executive Program)” for corporate decision-makers and senior management, focusing on strategic vision building and compliance framework design, with a plan to train 200 people in 2026 and expand to 500 in 2027; the “Digital Asset Trader (Industry Practitioner Training Program)” serving practitioners in the real economy, focusing on asset digitization implementation paths and industry integration innovation practices, with a plan to train 500 people in 2026 and 1,000 in 2027; and the “Digital Asset Trader (Financial Practitioner Training Program)” for financial professionals, deeply analyzing digital asset trading mechanisms, risk management, and compliance operational practices, with a plan to train 500 people in 2026 and 1,000 in 2027.