Google has launched the Pixel Tag, a Bluetooth and ultra-wideband tracking device that helps Android users locate lost belongings such as keys, wallets, and bags. The device became available on November 10, 2026, priced at $29.99 individually or $99.99 for a four-pack.
First announced in August, the Google Pixel Tag works with the company’s Find Hub application to provide location tracking, directional guidance, and audible alerts. The device supports smartphones running Android 9 or newer and can also be used with compatible Pixel Watches.
Pixel Tag Offers Precision Finding and Audible Alerts
The Pixel Tag combines Bluetooth connectivity with ultra-wideband technology to help users locate nearby belongings. Compatible Android devices can display distance measurements and directional indicators, guiding users toward the missing item.
A built-in speaker produces an audible chime to help locate objects hidden nearby, such as keys underneath furniture. Users can choose between three volume settings through Find Hub, with the maximum output reaching approximately 80 decibels.
The tracker also includes a physical button that can ring a connected smartphone when pressed twice. This allows users to locate their phones using the Pixel Tag itself, providing an additional function beyond item tracking.
Google has incorporated NFC connectivity, although its implementation differs from Apple’s AirTag. Tapping the Pixel Tag with a compatible device opens its settings rather than directly displaying the owner’s contact details.
Google Uses Android Network to Locate Missing Items
For belongings outside Bluetooth range, the Pixel Tag uses Google’s crowdsourced Find Hub network, which includes more than one billion Android devices worldwide. Nearby participating devices can detect a missing tag and securely relay its location to the owner.
The item’s approximate location is then displayed on a map within the Find Hub app. Users can also activate Lost mode, which allows them to share their email address, phone number, and a short message with someone who finds the missing item.
When the tracker reconnects with its owner’s phone, the item is automatically marked as found. Google also allows users to share a Pixel Tag’s location with up to 10 people, making the feature suitable for shared belongings such as household keys.
Pixel Tag Features Slim Design and Replaceable Battery
Unlike Apple’s circular AirTag, the Pixel Tag uses an elongated oval design measuring approximately 1.8 inches tall, 1.1 inches wide, and 0.2 inches thick. The device weighs 0.4 ounces, including its battery, making it relatively lightweight for use with keychains and smaller accessories.
The stainless steel tracker carries an IP67 rating for dust and water resistance, allowing it to withstand immersion in water up to one meter deep for 30 minutes. It uses a replaceable CR2032 coin cell battery, which Google estimates can provide up to one year of operation.
The Pixel Tag is available in silver and pale green finishes, with third-party accessories offered separately. Accessory maker Bellroy is also introducing compatible keychain cases in multiple colors and styles through the Google Store.
Featured image credits: Google Blog
For more stories like it, click the +Follow button at the top of this page to follow us.