As South Korean skincare brands continue to move into North American e-commerce, NUDIQUE, a skincare brand developed by B&CO, is entering the U.S. market through Amazon and TikTok Shop. The launch combines intensive home care with daily skincare, positioning the brand within the at-home aesthetic and K-Beauty Skincare categories.
Available through Amazon, DIA SPITHERA AMPOULE is a Collagen Ampoule featuring NUDIQUE’s third-generation Diamond Spicule technology. The process uses refined micro-spicules derived from marine sponge, with collagen incorporated into the spicules and diamond applied as a coating. The manufacturing technology is based on Korean Patent No. 10-2404932.
The formula contains with seven types of collagen, including French-sourced collagen. It also includes 49 skin-conditioning ingredients, including peptides, 17 amino acids and 15 vitamins.
DIA SPITHERA AMPOULE was developed with inspiration from aesthetic skincare techniques and is designed for consumers seeking a more intensive skincare experience at home. Its positioning is aimed at North American consumers interested in premium skincare routines that can be used at home. The ampoule is intended for twice-weekly use and comes in individual syringe-style applicators for measured use and storage.
The product strategy also separates intensive care from products intended for more regular use. Amazon serves as the primary channel for the twice-weekly ampoule format, while TikTok Shop offers a daily line aimed at consumers building a step-by-step K-Beauty Skincare routine.
On TikTok Shop, the daily lineup consists of PDRN TONER, PDRN AMPOULE and PERMEA PDRN CREAM. The ampoule and cream use Neo Spicule technology; all three contain Salmon DNA-derived PDRN with PDRN included at 1% in the toner, 4% in the ampoule and 2% in the cream. Together, the toner, ampoule and cream provide a daily-use option alongside the brand’s more intensive home-care product.
By separating the two ranges by use frequency and sales channel, NUDIQUE is presenting U.S. consumers with different approaches to at-home skincare rather than positioning a single product as a universal routine. The strategy also places the brand within the broader K-Beauty Skincare category as Korean beauty companies continue to broaden their presence across U.S. online retail channels.
NUDIQUE is also offering Black Friday promotions through Amazon and TikTok Shop. The promotion covers the two-count and eight-count DIA SPITHERA AMPOULE products as well as the PDRN toner, ampoule and cream sold through TikTok Shop.