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The Fractional CMO Team Launches Innovative Marketing Solutions for Automotive Dealerships

ByEthan Lin

Jan 16, 2026

Revolutionizing Automotive Marketing

The Fractional CMO Team, led by Mike Snellenberger, is reshaping how automotive dealerships approach marketing. With over 15 years of experience in automotive marketing, the team specializes in delivering innovative, cost-effective solutions that maximize returns while lowering expenses. Snellenberger’s deep understanding of the automotive industry bolstered by over $4 million in ad spend management has positioned The Fractional CMO Team as a trusted partner for dealerships looking to dominate their markets.

A New Era of Dealership Marketing

Unlike traditional marketing agencies, The Fractional CMO Team offers a unique approach as a Fractional Chief Marketing Officer (CMO). This model allows dealerships to access high-level marketing expertise without the overhead costs of a full-time executive. The Fractional CMO Team works closely with dealerships to manage big-picture strategies, vendor relations, and marketing budgets, all while optimizing performance and driving results.

By leveraging cutting-edge marketing techniques and data-driven insights, the team achieves impressive results, including industry-leading cost per vehicle sold and significant market share growth. This comprehensive, hands-on approach ensures that dealerships can focus on their core operations while their marketing efforts are expertly managed and continuously improved.

The Benefits of Working with a Fractional CMO

Many dealerships are accustomed to working with external agencies, but The Fractional CMO Team differentiates itself by offering a more integrated approach. With over 25 years of experience in the automotive industry, Snellenberger and his team understand the intricacies of dealership operations and marketing strategies. They do not act as just another vendor or agency but as a strategic partner committed to long-term growth and success.

The team’s ability to manage the complete marketing picture from ad spend to vendor relationships ensures that dealerships can streamline operations and improve results over time. This ongoing improvement process is at the heart of The Fractional CMO Team’s mission: to provide dealerships with an innovative, cost-effective marketing solution that consistently outperforms competitors.

What Sets The Fractional CMO Team Apart

The Fractional CMO Team’s expertise in automotive marketing stands out in a crowded field. Unlike traditional marketing agencies, which often focus on executing short-term campaigns, The Fractional CMO Team takes a comprehensive, long-term approach. Their in-depth industry knowledge and focus on data-driven strategies make them a unique partner for any dealership looking to achieve sustainable growth.

With a focus on creativity, efficiency, and innovation, The Fractional CMO Team is dedicated to redefining success in automotive marketing. Their proven track record backed by impressive results and a commitment to continuous improvement sets them apart from the competition.

Client-Centric Marketing Strategy

At The Fractional CMO Team, the approach is always client-centric. The team tailors marketing strategies to each dealership’s unique needs, goals, and market conditions. By combining creative strategies with precise execution, the team ensures that each dealership receives a customized solution designed to maximize ROI and drive measurable results.

The Fractional CMO Team’s process involves a constant review of marketing metrics, which allows for continuous optimization of campaigns. This ensures that dealerships are not only keeping up with the competition but consistently outperforming it.

Looking to the Future of Automotive Marketing

As the automotive industry continues to evolve, The Fractional CMO Team remains committed to staying ahead of the curve. By adopting new technologies, data analytics, and digital marketing tools, the team ensures that dealerships can navigate the ever-changing landscape of automotive marketing.

With a focus on measurable success and sustainable growth, The Fractional CMO Team is poised to continue leading the way in innovative dealership marketing strategies.

About The Fractional CMO Team

The Fractional CMO Team, led by Mike Snellenberger, is a full-service marketing team specializing in providing automotive dealerships with high-level marketing expertise. With a focus on innovation, efficiency, and strategic insight, the team helps dealerships streamline operations, improve sales, and grow their market share. With over 25 years of experience in the automotive industry, The Fractional CMO Team delivers measurable, data-driven results that exceed expectations.

Media Contact

The Fractional CMO Team
Mike Snellenberger, Founder
Phone: +1 330-525-3525
Email: mike@thefractionalcmoteam.com
Facebook: The Fractional CMO Team
Instagram: Marketing Mike – Dollars to Deals
Twitter: Dealers SEO Is Real
LinkedIn: Mike Snellenberger

Ethan Lin

One of the founding members of DMR, Ethan, expertly juggles his dual roles as the chief editor and the tech guru. Since the inception of the site, he has been the driving force behind its technological advancement while ensuring editorial excellence. When he finally steps away from his trusty laptop, he spend his time on the badminton court polishing his not-so-impressive shuttlecock game.

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