On the eve of the 19th Beijing International Automotive Exhibition (Auto China 2026), EXEED will host an exclusive closed-door preview on April 23, welcoming over 100 dealer representatives and key industry guests from across the globe. Four new models — the RX FL, ES GT, EX8, and EX6 — will make their global debut simultaneously, positioned respectively as a performance flagship SUV, a crossover wagon, a full-size six-seat SUV, and a high-performance tech SUV. All four models are equipped with new energy powertrains, adopt an all-new design language, and are slated for official global launch next year. This preview will not only unveil EXEED’s product roadmap for the next two years but also outline the brand’s future strategic blueprint, offering an early insight into its upward momentum in the luxury and performance segments.
This invitation-only event gathers over 100 key partners from markets including Europe, the Middle East, and Southeast Asia, granting them an up-close first glimpse of the design philosophy and technological readiness embodied by the four new models. Among them, the RX FL inherits the performance DNA of the RX family, showcasing EXEED’s latest advancements in the premium SUV segment through a fully revamped design. As the brand’s first crossover wagon, the ES GT redefines the interior space with a “Stellar Cosmos” theme — from material selection to cabin layout, every detail reflects a profound commitment to a luxurious and dynamic driving experience. Guests will also get an exclusive preview of the EX8 ahead of Auto China, experiencing its mobile sanctuary of comfort and interstellar-inspired premium dynamic SUV charm. Additionally, an all-new SUV, the EX6, will be unveiled at the internal preview, featuring an innovative form that bridges the gap between a traditional coupe and an SUV, marking a bold exploration in the brand’s design territory.
Since its launch at the 2017 Frankfurt Motor Show, EXEED has been driven by the mission to redefine future mobility with ultimate technology. Over the past decade, the brand has not only built a product portfolio covering pure electric and hybrid powertrains but also successfully launched its premium new energy sub-brand, EXLANTIX, into the market. To date, EXEED has expanded its presence to 29 countries and regions worldwide, serving more than 500,000 premium customers. Building on this foundation, the simultaneous debut of the RX FL, ES GT, EX8, and EX6 signifies EXEED’s transition from a successful pioneer in the European market to an active strategic player in the global premium new energy mobility landscape — further consolidating its positioning as a “global luxury new energy technology brand” with a more focused and refined product matrix.
From a performance flagship to a crossover innovator, from a mobile sanctuary of comfort to boundary-pushing design exploration, this preview presents EXEED’s latest interpretation of luxury and performance — and serves as a systematic response to the global premium new energy market in the coming decade.