As the world’s biggest football tournament reaches its knockout stage, excitement across Morocco has reached a fever pitch. Tapping into that national passion, EXEED — a premium NEV brand — brought its “To What Comes Next” FAN ZONE viewing party to Casablanca this July.
As another major localization move following EXEED’s entry into the Moroccan market earlier this year, the Casablanca event blended immersive match-viewing, test-drive opportunities, and brand-cultural experiences into one dynamic occasion — giving local owners, media, and prospective buyers an up-close feel for EXEED’s “Tech-Driven Luxury” ethos.
With a sleek, high-tech setup and luxury-focused ambiance — complete with giant screens and themed installations — the Casablanca venue offered guests a truly immersive viewing experience. Owners and potential customers mingled casually, bonding over football while getting a closer look at EXEED’s vision for future premium mobility – and the lifestyle that comes with it.
EXEED first planted its flag in Morocco earlier this year through a strategic partnership with M-AUTOMOTIV, the country’s leading automotive group. Together, they opened a flagship showroom on Casablanca’s Boulevard El Massira. Backed by M-AUTOMOTIV’s nationwide network of 27 sales outlets and a service team of over 650 professionals, EXEED has rapidly built a robust sales and after-sales infrastructure across the kingdom.
The market’s enthusiastic response has confirmed a strong product-market fit. The EXEED RX—a multiple international design award winner—launched in Morocco this February and quickly won over buyers with its striking aesthetics. Since then, EXEED has recorded four consecutive months of rising sales, signaling sustained and accelerating momentum. In May, the brand expanded its local lineup with the VX, a full-size plug-in hybrid SUV, further strengthening its foothold in the premium new-energy segment. Beyond products, EXEED is weaving itself into the fabric of Moroccan high culture. That same month, the brand became an official partner of Morocco’s Caftan Week and CASA FASHION SHOW—marking the first time a Chinese luxury marque has taken the stage at this prestigious event, breaking the long-standing dominance of European luxury houses.
Now, under the “To What Comes Next” banner, EXEED is forging deeper emotional connections with users against the electrifying backdrop of global football. From the flagship showroom and high-impact viewing events, to the RX’s sales climb and the VX’s strategic debut, EXEED is doubling down on its long-term commitment to Morocco. Rooted in its “Tech-Driven Luxury” DNA, the brand is poised to deliver an even wider range of intelligent, premium mobility options to local customers in the years ahead.