Noemi Innovate Receives Dual Industry Recognition
Noemi Professional US, the official United States distributor of the professional beauty brand Noemi, announced that Noemi Innovate was named Runner Up in both the Lash Line and Brow Line categories at the 10th Annual ASCP Skin Deep Readers’ Choice Awards.
The honors were presented on June 27, 2026, during an awards ceremony at the Heart of Omnia at Caesars Palace in Las Vegas. The event took place as part of Be+Well Las Vegas and marked the tenth anniversary of the annual awards program.
Presented by Associated Skin Care Professionals through ASCP Skin Deep magazine, the ASCP Skin Deep Readers’ Choice Awards recognize products, professionals, and developments influencing the esthetics industry. Results are determined through voting by members of the professional skin care community.
Noemi representatives accepted crystal trophies for both honors during the Las Vegas ceremony. The dual recognition placed Noemi Innovate among the products acknowledged by licensed professionals working across lash, brow, salon, and esthetics services.
Recognition Shaped by Professional Votes
The award results reflect the experiences and preferences of professionals who evaluate products within working treatment environments. Recognition in both the Lash Line and Brow Line categories is particularly relevant to Noemi Innovate because the system is designed to support services across both areas.
For Noemi Professional US, the results represent a meaningful milestone in the brand’s continued development within the United States professional beauty market. The company distributes Noemi products exclusively for licensed lash and brow artists, salons, beauty schools, trainers, and other qualified professionals.
“Being recognized in not one but two categories, and by the professionals themselves, is the highest compliment we could receive,” said Candy D’Angelo, co-owner of Noemi Professional US. “Noemi Innovate was created to bring true K Beauty innovation to artists behind the chair, and this honor belongs to the community of lash and brow professionals who choose Noemi in their treatment rooms every day.”
The recognition also highlights the role professional voting plays in identifying products that artists incorporate into daily services. Rather than being selected solely through an internal judging process, the Readers’ Choice Awards draw upon feedback from the esthetics community represented by ASCP.
The System Behind the Recognition
Noemi Innovate is a Korean lash lifting and brow lamination system developed for professional treatment settings. It includes Step 1 Perm Lotion and Step 2 Fix Lotion, which are used to reshape and set lashes or brows during a professional service.
The system draws on Korean beauty techniques and is formulated to support controlled application, consistent processing, and defined lifting and lamination results. Its two step structure allows trained artists to manage the reshaping and setting stages as part of an established professional protocol.
Noemi Innovate forms part of the broader Noemi professional range, which includes lash lifting and brow lamination systems, hybrid dyes, liquid gel dyes, waxing products, aftercare products, tools, and accessories. These products are intended for trained and licensed professionals rather than consumer or home use.
The company’s professional only approach is designed to support responsible product handling and established service standards. Noemi Professional US distributes authentic Noemi inventory in the United States while providing product information, technical guidance, and educational resources for qualified artists.
Education Supports Professional Product Use
Alongside product distribution, Noemi Professional US provides training and certification opportunities for lash and brow professionals. Its educational offerings include in person instruction, certification courses, school resources, a nationwide Find a Trainer network, and a Become a Trainer program.
The education program is intended to help professionals understand application methods, treatment planning, product selection, and service protocols. It also creates a structured pathway for experienced artists who want to teach Noemi techniques within their local professional communities.
This combination of professional products and education is central to the company’s work in the United States. By connecting distribution with training, certification, and ongoing support, Noemi Professional US aims to provide artists with resources that extend beyond individual product purchases.
Beauty schools and salon teams may also use the education network to access structured learning opportunities. This supports greater consistency across services while helping professionals remain informed about evolving lash and brow techniques.
A Milestone During the Awards’ Tenth Anniversary
Receiving recognition in two categories during the tenth anniversary of the ASCP Skin Deep Readers’ Choice Awards adds significance to the announcement. The milestone event brought together members of the esthetics community to recognize the products and professionals selected through industry voting.
For Noemi Professional US, the awards provide an opportunity to acknowledge the professional community that has incorporated Noemi systems into salon and treatment room services. The company plans to continue supporting licensed professionals through product access, technical education, certification, and its growing trainer network.
About Noemi Professional US
Noemi Professional US is the official United States distributor of Noemi, a German founded professional beauty brand serving licensed lash and brow artists, salons, beauty schools, and educators. The company provides salon grade lash lifting, brow lamination, hybrid dye, liquid gel dye, waxing, aftercare, tools, and accessories. Its professional education program includes in person training, certification, a nationwide trainer network, and opportunities for qualified artists to become Noemi educators. Additional information is available through the Noemi Professional US website, Facebook, Instagram, and YouTube. Business inquiries may be sent to hello@noemi-professional.us.