1EM, a new doctor-led clinic focused on body composition, muscle stimulation and pelvic floor technology, has opened in Prahran, Melbourne, operating within a boutique Medical Centre: Next Practice Prahran.
Led by Dr Emir Ashour, Medical Lead of 1EM, the clinic has been created to offer patients a more measured and medically supervised environment for non-surgical wellness technologies, including EMSCULPT NEO, EMSELLA and ShapeScale 3D body composition scanning.
Dr Emir typically focuses on emergency medicine, but has long pursued body composition, pelvic floor technology and non-surgical wellness as a professional passion outside his usual clinical work. He has worked with these technologies and treatment models in both the United States and Australia, bringing that experience into the development of 1EM.
Located inside Next Practice Medical Centre at 100 Greville Street, Prahran, 1EM has been designed for people seeking a discreet, premium and clinically grounded experience that moves away from exaggerated wellness claims, unrealistic body ideals and vague promises — and toward clearer education, objective measurement and appropriate treatment planning.
“As a long-time member of private wellness spaces like Saint Haven, I have seen how seriously Melburnians are beginning to prioritise and invest in their health, longevity and body confidence,” said Dr Emir, Medical Lead of 1EM. “That is a good thing. But if people are going to invest seriously in themselves, they deserve more than polished marketing and perfect lighting. They deserve honest advice, objective tracking and medical accountability.”
A defining part of the 1EM model is that eligible patients receive a thorough medical history and assessment before proceeding with treatment planning. This assessment is combined with the patient’s ShapeScale scan results to generate a personalised treatment plan based on both their medical history and objective body composition data.
Rather than offering a generic treatment schedule, 1EM uses this combined clinical and measurement-based approach to recommend where treatment is most appropriate, where expectations should be adjusted, and whether a patient’s money may be better spent on a different treatment area or a different approach entirely.
This reflects the clinic’s emphasis on hyper-transparency: treatment recommendations are not based on a standard sales script, but on the patient’s goals, medical context, scan data, suitability and realistic likelihood of benefit.
1EM was developed over a full year, with attention given to the clinic model, patient education pathway, assessment process, treatment planning and follow-up structure. The result is a service designed not simply around access to advanced technology, but around how patients are assessed, educated, guided and reviewed.
A key part of the 1EM model is transparency before treatment commitment. Eligible patients receive a complimentary initial session so they can experience the treatment before committing to a treatment plan. Patients must be able to tolerate a full initial session to be eligible to proceed, and payment is only collected from the second visit. This approach allows patients to better understand the experience before making a financial commitment. Suitability and eligibility criteria apply.
1EM also places a strong emphasis on honest candidacy assessment. Patients are openly advised whether they can reasonably expect to be suitable candidates for treatment, and direct access to Dr Emir is available for 1EM patients and clients.
1EM offers EMSCULPT NEO, a non-surgical technology that combines high-intensity electromagnetic muscle stimulation with radiofrequency. The treatment is used to support muscle stimulation and body composition goals in selected patients, with treatment planning guided by consultation and clinical review.
The clinic also offers EMSELLA, a non-invasive pelvic floor stimulation treatment performed fully clothed. EMSELLA is designed to support pelvic floor muscle activation and may be considered by patients seeking support for pelvic floor strength, bladder confidence and related concerns.
A core feature of the 1EM model is the use of ShapeScale 3D body composition scanning, an advanced scanning system that creates a photorealistic 3D view of the body to help track visual and measurement-based changes over time. ShapeScale is understood to be one of the only publicly accessible systems of its kind currently available in Australia, giving 1EM patients access to a distinctive form of body composition tracking.
By using ShapeScale scanning, 1EM helps patients better understand their own baseline and review change over time. This supports a more objective approach to progress tracking and helps shift the conversation away from appearance alone. Rather than asking patients to chase unrealistic or heavily edited visual ideals, 1EM uses ShapeScale scanning to help people monitor measurable change in a more grounded, personalised and transparent way.
Dr Emir ensures personal availability for patients, and has created robust interactive educational materials exclusively to make the treatment journey more transparent before a patient ever enters the clinic. In his words, “I get frustrated when websites tell me I have to call or come in person to discover a treatment or costing…why would I put my patients through something I wouldn’t want to do myself.” In his view, the standard of practice in this sector must change. It is for this reason that he provides his personal mobile to all his patients.
“There is a lot of noise in the wellness and aesthetics space,” Dr Emir said. “The industry is very good at selling aspiration. 1EM is more interested in telling people the truth. Some people are good candidates, some are not, and patients deserve to know where they stand before they commit.”
Operating from inside Next Practice Prahran, 1EM is positioned within a modern medical centre environment, supporting the clinic’s focus on professionalism, discretion and clinical governance.
The clinic’s services include:
- EMSCULPT NEO for non-surgical muscle stimulation and body composition support
- EMSELLA for non-invasive pelvic floor stimulation
- ShapeScale 3D body composition scanning for baseline measurement and progress tracking
- Comprehensive medical history and assessment for eligible patients
- Personalised treatment plans based on medical history and ShapeScale scan results
- Hyper-transparent treatment recommendations, including guidance when another treatment area or approach may be more appropriate
- Complimentary initial session for suitable candidates who can tolerate a full first treatment
- Payment collected only from the second visit
- Doctor-led consultation, education and treatment oversight
- Direct access to Dr Emir for 1EM patients and clients
- Publicly accessible interactive treatment education through the 1EM BigBook
1EM is now seeing patients inside Next Practice Prahran, 100 Greville Street, 3181 Prahran, Melbourne, Australia.
About 1EM
1EM is a Melbourne-based doctor-led clinic focused on body composition, muscle stimulation, pelvic floor technology and objective measurement. Operating from inside Next Practice Prahran, 1EM combines medical oversight, non-surgical technology, ShapeScale 3D body composition scanning and interactive patient education to offer a more measured, discreet and clinically grounded experience.
The clinic provides access to technologies including EMSCULPT NEO, EMSELLA and ShapeScale 3D body composition scanning, with a focus on patient education, appropriate treatment planning and realistic expectations.
Website: https://1em.com.au
YouTube: https://www.youtube.com/@1EMxNP
Instagram: https://www.instagram.com/1em.au
EMSELLA: https://emsella.1em.com.au
EMSCULPT NEO: https://emsculptneo.1em.com.au