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bakerdays survey reveals one in three Brits forget at least one important celebration every year

ByEthan Lin

Jul 24, 2026

British personalised cake and gift company bakerdays recently commissioned a survey that revealed that one in three Brits forget at least one important celebration every year. According to the data, British people are likely to forget work anniversaries, housewarmings, and grandparents’ birthdays, which top the list of the most overlooked occasions.

Marielle Gemilla, official spokesperson and representative of bakerdays, said the following:

“When the results came through, we were surprised to see how many people were forgetting to honour big events and milestones in their lives. We think this is a shame because, as always, it’s an opportunity to enjoy some cake!”

The fact that Brits are forgetting special occasions isn’t without consequences. According to bakerdays, 41% of people say they felt genuinely hurt when a milestone of theirs went unacknowledged. This fact alone reveals that recognition of these days remains important, no matter how small they might seem.

To accommodate this, bakerdays offers personalised letterbox cakes and gifts that can be ordered the next day — making it easy to mark the moments that almost got missed. Even if customers missed the boat on the first day, they can soon turn things around with this rapid delivery service.

Furthermore, bakerdays offers fully personalised designs for every occasion. This means that customers are always able to get something special, whether they’re celebrating milestone birthdays on the day itself or enjoying belated celebrations. What’s nice about this approach is that it may mean that the gift itself feels special, even if it’s slightly late or time is short.

Customers who order before 2 p.m. can qualify for next-day dispatch anywhere in the UK. bakerdays recommends clients order early to avoid disappointment and ensure their gifts arrive on time for the special people in their lives.

For more information about bakerdays, use the contact details below:

Ethan Lin

One of the founding members of DMR, Ethan, expertly juggles his dual roles as the chief editor and the tech guru. Since the inception of the site, he has been the driving force behind its technological advancement while ensuring editorial excellence. When he finally steps away from his trusty laptop, he spend his time on the badminton court polishing his not-so-impressive shuttlecock game.

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