Building the Network Was the Easy Part: Summit Growth Group Bets on Broadband’s Next Challenge
For the past two decades, broadband and telecommunications providers have poured billions of dollars into fiber expansion, network upgrades, and customer experience initiatives. Yet for many of these companies, one question keeps resurfacing: once the network is built, who turns that investment into paying customers? Lorenzo “Zo” Clark believes he has the answer, and he has built an entire company around it.
Clark is the founder and CEO of Summit Growth Group (SGG), a newly launched customer acquisition and revenue acceleration company based in Charlotte, North Carolina. Backed by more than twenty years of experience building and leading high performing sales organizations in telecommunications, Clark created SGG on a simple premise: strong infrastructure investment deserves equally strong sales execution.
A Career Built on Results
Before founding Summit Growth Group, Clark spent his career on the inside of the industry he now serves. He managed large sales organizations, built acquisition channels from the ground up, and carried direct accountability for conversion rates, average revenue per user, market penetration, sales quality, and customer churn. That operator’s perspective, he says, is what separates SGG from a typical outsourced sales vendor.
“Companies are making enormous investments in fiber, network expansion and customer experience, but ultimately those investments have to translate into customer growth,” Clark said. “That’s where we come in. Summit was built to provide experienced leadership, disciplined execution and scalable sales channels that help our partners acquire more customers, increase penetration and accelerate revenue.”
Recognized for Customer Acquisition Excellence
Summit Growth Group’s performance-focused approach has also earned industry recognition. In 2026, Best of Best Review named Summit Growth Group the Best Customer Acquisition Company in the United States of 2026, recognizing the company for its performance-focused approach to customer acquisition, sales execution, and revenue growth. The recognition reflects SGG’s operator-led model, multichannel acquisition capabilities, and commitment to helping businesses improve conversion, expand market penetration, and turn customer opportunities into measurable business results. Clark’s leadership experience also includes sales strategy and execution work that received “world class” recognition from Bain & Company, further underscoring the expertise behind Summit Growth Group’s approach.
A Multichannel Approach to Customer Acquisition
Rather than offering a single service, Summit Growth Group provides an integrated portfolio of acquisition and retention capabilities. These include inbound sales, outbound sales, door to door sales, digital acquisition, cart retargeting, technical support referrals, early life churn mitigation, base management, and customer retention.
This breadth is intentional. Instead of functioning as a traditional call center or lead generation vendor, SGG positions itself as a true revenue acceleration partner, one that integrates with a client’s existing operations rather than replacing them. The company layers in performance management, sales optimization, and analytics across the full customer lifecycle, from first contact through long term retention.
Willing to Be Measured
Perhaps the most distinctive part of SGG’s model is its comfort with direct comparison. The company specializes in champion challenger environments, where clients can benchmark SGG’s performance against existing internal teams or competing vendors using a clear, measurable baseline.
“We welcome the scoreboard,” Clark said. “Give us a measurable baseline, allow us to compete, and let the performance determine where we go from there. Our objective isn’t simply to provide people or generate activity. It’s to deliver incremental customers and measurable revenue growth.”
That willingness to be evaluated on outcomes, rather than hours worked or calls made, reflects the operator mindset that runs through the entire organization. SGG’s leadership team brings combined experience across telecommunications, broadband, sales operations, training, and finance, pairing that expertise with domestic sales teams and technology enabled performance tracking.
Built by People Who Have Sat on the Other Side
Clark is candid about where SGG’s credibility comes from. “Our advantage is that we’ve sat on the other side of the table,” he said. “We’ve owned the P&L, managed large sales organizations, built acquisition channels and been accountable for conversion, ARPU, penetration, quality and churn. We understand what our clients expect because we’ve been responsible for delivering those same outcomes.”
That perspective shapes how SGG approaches every partnership. Instead of arriving with a generic playbook, the company builds acquisition strategies around the specific pressures its clients already understand: converting serviceable households into subscribers, protecting margins, and improving customer quality without sacrificing growth velocity.
Since its formation, Summit Growth Group has expanded quickly, growing its sales capabilities and forming partnerships across multiple acquisition channels. That momentum reflects a broader industry reality. As fiber providers, cable operators, and wireless companies continue investing heavily in network expansion, the competition to convert newly passed homes into paying customers is intensifying.
Monetizing the Network
“Building the network is only half the equation,” Clark said. “The next challenge is monetizing it. Summit Growth Group was built to help our partners close that gap.”
That gap, between infrastructure investment and realized revenue, is where SGG intends to keep growing. The company plans to continue expanding its partnerships while staying anchored to the same principle that shaped its founding: performance should be measured, not assumed.
For broadband, cable, and wireless companies looking for a customer acquisition partner willing to be judged by results rather than activity, Summit Growth Group offers a model built on accountability, experience, and a straightforward promise, revenue acceleration, delivered.
To learn more about Summit Growth Group’s approach to customer acquisition and revenue growth, visit the Summit Growth Group website, or connect with the company on Facebook and Instagram. Email them at Sales@thesummitgrowthgroup.com