Rising advertising costs and increased competition are forcing UK Dental practices to rethink how they attract new patients online, according to new search and visibility data analysed by Click Finder, a specialist digital marketing agency focused on dental and healthcare practices.
Analysis of UK search trends and advertising data shows that Google Ads costs for dental keywords have risen sharply over the past 12 months, while organic visibility has declined for practices that rely heavily on paid campaigns without investing in long-term local SEO.
Click Finder’s findings indicate that:
- Average cost-per-click for high-intent dental keywords has increased significantly year-on-year
- Practices without strong local SEO and map-pack visibility are losing ground to competitors with optimised Google Business Profiles
- Patient searches increasingly favour “near me” and location-based results over traditional ads
- Clinics investing in organic SEO visibility are seeing more consistent enquiry levels without rising media spend
“As competition increases, many clinics are discovering that ads alone are no longer sustainable,” said a spokesperson from Click Finder. “Local SEO, structured content and strong brand signals are becoming critical for dental practices that want predictable patient enquiries without escalating costs.”
The shift reflects broader changes in how patients search for healthcare services, with search engines placing greater emphasis on proximity, trust signals and authoritative local content.
Click Finder expects demand for specialist dental and healthcare SEO services to continue rising throughout 2026 as dental practices look for more resilient patient acquisition strategies.
For more information, visit https://www.clickfinder.co.uk
About Click Finder
Click Finder focuses on delivering expert digital marketing services for healthcare and dental businesses around the UK. The company specialises in SEO, web design, systems architecture, graphic design and more. With over 20 years of experience at the helm, Click Finder has become one of the most sought-after healthcare & dental marketing partners in the UK.