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10Web from Armenia introduces AI-powered website creation to WordPress

ByYasmeeta Oon

Feb 26, 2024

In an era dominated by digital transformation, the role of generative artificial intelligence (AI) in enhancing productivity across various domains cannot be overstated. Among these advancements, the field of web design and development stands out as a prime beneficiary. With a plethora of tools now available, individuals can effortlessly generate web designs by simply inputting descriptive prompts. This has significantly democratized web development, making it accessible to a broader audience. From industry giants like Wix to burgeoning startups such as Relume, the competition is fierce. However, 10Web, an Armenian-based company, is making waves with its unique approach to leveraging WordPress, the leading content management system (CMS).

Bridging the Gap: 10Web’s Innovative Solution

WordPress, while being the backbone of approximately 40% of all websites on the internet, presents a steep learning curve for novices due to its open-source nature. This complexity often necessitates advanced web design skills, as many features are not provided out-of-the-box, and it lacks native hosting services. This gap in usability is where 10Web’s innovation shines. By integrating generative AI models such as Llama 2, GPT-4, and Stable Diffusion into its platform, 10Web offers a seamless solution for creating WordPress sites through simple text prompts.

A Deep Dive into 10Web’s AI Integration

The integration of advanced AI into 10Web’s platform is not merely an enhancement but a fundamental rethinking of how websites are built on WordPress. Arto Minasyan, co-founder of 10Web and also the brains behind Krisp—a startup that eliminates background noise in audio recordings through machine learning—underscores the complexity of this endeavor. Building a platform for WordPress is architecturally challenging, requiring a robust hosting infrastructure, managed services for security, backups, and uptime. In contrast to closed-source solutions like Wix or Squarespace, where a single backend can serve multiple websites, WordPress demands a unique instance for each site, adding layers of complexity in management and scalability.

Minasyan is optimistic about overcoming WordPress’s usability hurdles, leveraging the vast open-source community that WordPress boasts, consisting of two million developers. Since its inception in 2017, 10Web has achieved significant milestones, including a growing user base of 20,000 paying customers and the generation of 1.5 million sites. This achievement is particularly noteworthy given the company’s positive cash flow and its innovative monetization strategies, which include charging fees per website or based on traffic, and plans to introduce a payment system for user transactions.

10Web’s Market Positioning and Future Outlook

10Web’s success story is not just about its technological prowess but also its strategic positioning within the global tech landscape. Armenia’s capital, burgeoning as a tech hub, provides a competitive edge through access to affordable, high-quality engineering talent. This factor is crucial in a domain where competition for AI expertise is intense, especially against tech giants like Google and Amazon in regions like California. Minasyan’s strategic vision extends beyond leveraging local talent; it includes targeting the vast U.S. market, a common trajectory for Armenian startups aiming for exponential growth.

The Competitive Edge of Armenian Tech Talent

  • Cost Efficiency: AI talent in Armenia costs approximately four times less than in the U.S., offering a significant competitive advantage.
  • High-Quality Expertise: Access to some of the best AI talents available, enabling companies like 10Web to innovate and scale efficiently.
  • Strategic Market Targeting: With 99% of Armenian startups focusing on the U.S. market, there’s a clear pathway to substantial growth and investment.

Table: 10Web at a Glance

HeadquartersYerevan, Armenia
FocusWordPress site generation using generative AI
AI Models IntegratedLlama 2, GPT-4, Stable Diffusion
User Base20,000 paying customers; 1.5 million sites generated
Revenue$5 million in annual recurring revenue (ARR); projected to reach $25 million in ARR by next year

Armenia’s emergence as a tech hub is underscored by successes like Picsart, the country’s first unicorn, setting a precedent for startups like 10Web. The strategy of leveraging local engineering talent while expanding business development and marketing efforts in the U.S. has proven effective for 10Web, which boasts a 70-person strong team. This approach not only capitalizes on Armenia’s skilled workforce but also positions the company favorably for U.S.-based fundraising efforts.

The Future of Web Development with Generative AI

10Web’s journey from a startup to a key player in the web development industry highlights the transformative potential of generative AI in this space. By addressing the complexities of using WordPress and making it accessible to a wider audience, 10Web is not just simplifying web development; it’s revolutionizing it. As the company looks to the future, with plans for expansion and new features, the global tech community watches closely. The success of 10Web serves as a testament to the power of innovation, the strategic utilization of global talent, and the enduring value of open-source communities in driving forward the digital age.

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Featured Image courtesy of DALL-E by ChatGPT

Yasmeeta Oon

Just a girl trying to break into the world of journalism, constantly on the hunt for the next big story to share.