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Tech Giants Rally to Restore Carbon Market Credibility

ByHilary Ong

Feb 20, 2025

Tech Giants Rally to Restore Carbon Market Credibility

In 2023, an investigation uncovered troubling irregularities in the carbon offset market, implicating Verra, a nonprofit organization that certified carbon credits. The investigation revealed that Verra had sold tens of millions of offsets that were essentially worthless, with over 90% of rainforest-related credits demonstrating minimal impact on reducing carbon emissions. These credits, which were supposed to counteract deforestation in locations such as Peru, have sparked concern over the integrity of voluntary carbon markets. In response, a newly formed task force, organized by the Bipartisan Policy Center think tank, has been established to restore trust and credibility in these markets.

Task Force Aims to Restore Trust in Carbon Offset Markets

The task force comprises representatives from various sectors, including nonprofits, startups, and major corporations like Weyerhaeuser. Notably, the former CEO of Verra is also part of this initiative. Key players such as Amazon, Exxon, and Microsoft have joined forces with the task force to improve the transparency and efficiency of carbon markets. This diverse group is actively studying the current state of these markets and drafting policy recommendations to enhance their reliability.

“policy recommendations for how the federal government can promote fair, efficient, and transparent markets” – Bipartisan Policy Center

Microsoft’s involvement follows a significant purchase of over 7 million metric tons of carbon credits last month alone. Despite having nearly 20 gigawatts of renewable power under contract, Microsoft’s carbon emissions surged by nearly 30% in 2023 compared to the previous year. Amazon’s progress in reducing emissions has similarly stalled, with only a slight decrease despite substantial investments in renewable energy and electric delivery vehicles. Last year, Amazon and other corporations collectively spent $180 million on offsets aimed at conserving a large expanse of rainforest in Brazil.

The task force also includes innovative startups like Heirloom, Isometric, and BeZero, which are keen on leveraging new technologies to enhance the effectiveness of carbon offsets. An executive from timber giant Weyerhaeuser lends industry expertise to the initiative, reflecting a concerted effort across different sectors to address the flaws uncovered by the investigation.

Author’s Opinion

While the efforts of this task force are commendable, it’s critical that these initiatives are not simply a reaction to the latest scandal but are part of a long-term strategy for transparency and accountability in carbon markets. Only through sustained regulatory oversight and public accountability can the integrity of these markets be ensured.


Featured image credit: RecondOil via Flickr

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Hilary Ong

Hello, from one tech geek to another. Not your beloved TechCrunch writer, but a writer with an avid interest in the fast-paced tech scenes and all the latest tech mojo. I bring with me a unique take towards tech with a honed applied psychology perspective to make tech news digestible. In other words, I deliver tech news that is easy to read.

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