Following its acclaimed international showcases in Europe, Joycat, a leader in STEAM-based educational play, marked its official debut at the Toy Fair New York 2026. Held at the Jacob K. Javits Center from February 14th to 17th, this premier industry event served as the definitive platform for Joycat to introduce its research-backed philosophy to the North American market.
The exhibition coincided with Valentine’s Day, a period increasingly characterized in the U.S. by “meaningful gifting” for children. Joycat utilized this timing to share fresh perspectives on cognitive development through creative engagement. As the No. 1 Brand on Amazon U.S. for Watercolor Books and Magnetic Letters, Joycat’s inaugural appearance in New York reinforced its commitment to bridging the gap between artistic expression and foundational learning—a mission currently supported by over 100 experts and a portfolio of 30+ international awards.
“Debuting at the Toy Fair New York is a milestone for Joycat as we deepen our connection with American families,” stated Stella, CEO of Joycat. “Following our successful participation at Kind + Jugend and Spielwarenmesse in Germany, we are focused on providing our North American partners with comprehensive sales support and a collaborative framework for shared success.”
Looking ahead to the spring season, Joycat is aligning with the shifting consumer landscape in the United States, where parents are increasingly seeking “Non-Candy Easter Basket” alternatives. Under the theme “Love Is A Gift—Share It For Your Kids,” the brand is introducing the concept of the “Easter Morning Surprise Basket”. Designed for children aged 0–6, this initiative focuses on Educational Easter Gifts that prioritize long-term developmental growth over traditional confectionery. By addressing the North American trend toward experience-driven and health-conscious seasonal gifting, Joycat empowers families to create lasting holiday memories through discovery and play.