FWRD Wellness has launched its first digital wellness product. The new product is designed to help users with screen time and minimize distractions from their mobile devices.
The FWRD card allows users a simple way to step away from digital distractions and social media by blocking selected apps with a single tap. This is a revolutionary attempt to shape screen use according to the time habits of clients using the companion app.
FWRD has built its product with a wellness-first mind-set. FWRD does not frame the use of phones as a failing on the part of an individual. Instead, it focuses on enabling people to make better choices guilt-free.
“Like a lot of people, I was glued to my phone,” said Menan Subramani, Founder of FWRD Wellness. “It was making me feel stressed and unmotivated. I would stay up too late scrolling and then reach for it the second I woke up. It affected my sleep and my mood before the day had even started.”
This product is also meant to assist in the creation of healthier sleeping habits. The brand offers the ability for consumers to block apps which may distract users prior to sleeping. This will provide assistance in allowing individuals to have a less stressful and more peaceful evening and help them unwind before bed time.
Additionally, FWRD helps individuals be more present in their day-to-day life by cutting back on the amount of times they check the unnecessary parts of the phone.
Moreover, FWRD still sticks to its aim of helping reduce the level of stress and anxiety associated with the constant stimulation from the digital world. It understands that too many notifications and the need to check the applications constantly can hinder the ability of an individual to shut down mentally. Therefore, FWRD provides users with a means to do just that.
“I tried the other solutions available, but they approached the problem through a productivity lens,” Subramani added. “That was not what I needed. I needed to feel better. That is why we started FWRD. We wanted to address phone use as a wellness problem and focus on how it affects sleep, stress and the ability to be present.”
The NFC-enabled screen time card forms the first product in FWRD’s product road map. The company plans to create more digital wellness products, which are based on three pillars: improved sleep, presence, and minimized stress and anxiety.
“We look at this problem differently,” said Subramani. “Most people ask how technology can make someone more productive. We ask how a phone is affecting someone’s wellbeing. The card is only the beginning. We are building a family of products around one question: how can we help people feel better?”
With this, the company sets a new standard in the industry.
About FWRD Wellness
FWRD Wellness is a United States-based digital wellness company that creates devices to foster healthy tech usage. These products aim at helping people have improved sleep and minimize stress due to overphone usage.
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