Grammarly, the 16-year-old writing assistant startup, has secured a $1 billion commitment from venture firm General Catalyst. Unlike a traditional funding round, General Catalyst will not receive equity in Grammarly. Instead, the investment will be repaid along with a fixed, capped percentage of revenue generated from the use of the funds.
Purpose of the Funding
The new capital is intended to boost Grammarly’s sales and marketing efforts, while freeing up existing resources to pursue strategic acquisitions. This move follows Grammarly’s acquisition of productivity startup Coda last December and the appointment of Coda’s CEO, Shishir Mehrotra, as Grammarly’s new leader.
This investment comes from General Catalyst’s Customer Value Fund (CVF), which focuses on late-stage startups with steady revenue streams. The CVF provides capital that is essentially “lent” against recurring revenue, offering a nondilutive alternative to equity funding. This means companies like Grammarly can grow without diluting current shareholders or resetting company valuations.
Market Context and Valuation
Grammarly was valued at $13 billion in 2021 during the peak of the zero interest-rate policy era. However, according to an anonymous investor, the company’s valuation has dropped significantly in today’s market environment. Grammarly currently generates annual revenue exceeding $700 million and is evolving into a broader AI-powered productivity tool.
General Catalyst’s CVF has backed nearly 50 companies, including insurtech firm Lemonade and telehealth platform Ro. The fund operates with its own limited partners and was not part of General Catalyst’s recent $8 billion capital raise.
Author’s Opinion
This nondilutive funding approach is a clever way for Grammarly to access significant capital without giving up control or facing valuation pressure in today’s uncertain economic climate. It allows the company to invest aggressively in growth and acquisitions while protecting shareholder value—an appealing strategy for mature startups facing market volatility.
Featured image credit: Lingoda
For more stories like it, click the +Follow button at the top of this page to follow us.