JAR Audio, one of North America’s leading branded podcast agencies, has officially rebranded as JAR Podcast Solutions. The new name reflects the company’s evolved mission: helping enterprise marketers create podcasts that don’t just sound good—they perform. This marks a clear shift from full-service production to structured podcast solutions tied to business results.
Over the past eight years, JAR has built award-winning podcasts for global brands. But as the podcasting landscape has matured, so too have client expectations. Branded podcasts are no longer experimental side projects—they’re being scrutinized alongside other high-investment marketing channels.
“Asking ‘Should we make a podcast?’ isn’t the question anymore,” said Roger Nairn, CEO and Co-Founder. “Today’s marketing leaders are asking: ‘Will this move the needle? Will it build trust, drive loyalty, or generate leads?’ This rebrand is our way of saying: Yes. But only if you treat podcasts like strategic assets, not just content.”
From Production to Performance
The rebrand isn’t just cosmetic—it’s structural. JAR Podcast Solutions now offers a suite of structured podcast solutions, each designed to solve a clear marketing challenge. These solutions help clients:
- Launch new shows that serve specific business goals
- Refine or reposition existing podcasts for stronger ROI
- Build integrated content ecosystems that go beyond audio
Every engagement includes strategic planning, audience analysis, expert host casting, creative development, audio and video production, analytics dashboards, and multi-format distribution across podcast platforms, YouTube, Apple, Spotify, and more.
“We’ve spent years refining what works,” said Jennifer Moss, Co-Founder and Chief Creative Officer. “Now we’ve packaged that into something repeatable and reliable—for clients who need results, not just recordings. If your show isn’t earning attention, driving engagement, or creating brand trust, it’s not doing its job.”
Built for the Enterprise
The rebrand also reflects the sophistication of the brands JAR now serves. With deep experience across finance, tech, healthcare, education, and purpose-driven consumer sectors, the agency has adapted to serve large, complex organizations—those that require strategic integration, stakeholder alignment, and compliance at every step.
JAR Podcast Solutions brings together creative direction and business acumen, backed by a team of former agency strategists, journalists, audio engineers, and content marketers. The agency is also expanding its analytics offerings to help marketers better quantify brand lift, share of voice, and retention—metrics more aligned with how enterprise teams measure success.
What’s Next
With this rebrand, JAR Podcast Solutions is doubling down on its core belief: a podcast should be a brand’s most trusted, versatile content asset.
“Great content isn’t enough anymore,” said Nairn. “It has to deliver. That’s why we restructured everything—from our service offerings to our internal processes—to support marketers who are under pressure to prove ROI.”