JUARA, a celebrated skincare and wellness brand, was recently featured at the Cosmoprof North America (CPNA) Las Vegas convention. Selected to be a participating member in the Discover Beauty section, JUARA showcased its innovative and holistic approach to beauty and wellness through premium skincare products and self-care rituals.
Cosmoprof North America is an exclusive business-to-business (B2B) beauty exhibition for leading beauty brands and industry professionals from around the globe. The Discover Beauty section at CPNA presents a carefully selected group of prestige brands that add immense value to the show. Located on the central floor, this section gives event attendees a chance to explore a variety of skincare, makeup, and fragrance brands that meet exceptionally high standards of quality ingredients, premium packaging, and innovative formulations. JUARA’s inclusion in this elite group highlights the brand’s commitment to excellence.
JUARA’s event theme, “Daily Habits That Bring You Joy,” underscores the brand’s mission to blend moments of happiness into everyday life through ritualistic self-care. Inspired by the sensory-stimulating qualities of Jamu spa rituals, JUARA’s wellness products and kits have been specially formulated to be mood-boosting, highly effective, and results-oriented. This ties into the growing trend of neuro-cosmetics, a burgeoning trend in the skincare industry, emphasizing that certain products can improve skin health and emotional wellness simultaneously.
One of the highlights of JUARA’s presence at CPNA was the introduction of their “Training In A Box” program. This comprehensive training initiative supports new independent retail partners by providing essential materials for education, merchandising, and reselling designed to ensure an eye-catching launch and ease of sell-through.
In addition to showcasing their botanical-based products, JUARA unveiled their new packaging at CPNA. While the beloved and tried-and-true formulas remain unchanged, the updated packaging reflects a more premium, joyful, and fun aesthetic. This redesign aligns with JUARA’s brand ethos of embracing joy and enhancing daily self-care rituals.
At the core of JUARA’s philosophy is the harmonious balance of life and well-being through self-care rituals. Drawing inspiration from Jamu, an Indonesian tradition that emphasizes natural ingredients and holistic health practices, JUARA’s comprehensive line of skincare kits is designed to provide both physical and emotional benefits. These products are meticulously formulated to be mood-boosting, enhance sensory experiences, and deliver visible results.
JUARA believes that the self-care activities enjoyed most are the ones that are most likely to be performed on a daily basis. By incorporating JUARA’s products into their everyday routines, users can experience the comprehensive benefits of effective skincare and holistic self-care.