Purpose: A Father’s Drive to Build a Legacy
The inception of Anjelic was deeply personal for Antonio. He founded the company with a singular goal in mind: to build something lasting for his daughter, the inspiration behind the brand’s name. “I created Anjelic for my daughter,” says Moreno. “I wanted to give her opportunities I didn’t have growing up, and I wanted her to know that I built something special with her in mind.”
The name Anjelic serves as a tribute to his daughter, symbolizing purity, grace, and a sense of deep familial love. For Antonio, the creation of the brand isn’t just about selling beauty products—it’s about building a lasting legacy that his daughter can be proud of for years to come. His motivation is rooted in family values and a desire to ensure that his daughter has opportunities he never had, creating a bridge between his personal journey and the vision he hopes to pass on to her.
Legacy: Crafting Something Lasting
Antonio’s approach to business is driven by his desire to create something that transcends time. Anjelic is not just a brand—it’s a legacy. He founded the company with the intention of leaving a mark on the world, one that would continue to provide meaningful opportunities for his daughter, as well as other women, for generations to come. Moreno believes that beauty should be a source of empowerment, and that his products could play a role in uplifting women across various stages of their lives.
His legacy is more than just financial; it’s about crafting a brand that aligns with his personal values. Through Anjelic, Antonio has created a beauty company that serves as both a reflection of his family’s values and a tool to empower others. His story is a reminder that legacy is about more than what we leave behind—it’s about creating something that shapes the future.
Mission: Beauty with Personal Meaning
At the heart of Anjelic’s mission is a strong desire to balance commerce with personal meaning. Antonio’s goal was to build a beauty brand that was not only commercially successful but also meaningful on a deeper level. He wanted to create products that would resonate with a broad spectrum of customers, from younger women discovering their beauty routines to older generations seeking reliable, high-quality beauty essentials.
Anjelic’s offerings reflect this vision—simple, accessible, and designed to meet the needs of a diverse audience. Antonio’s commitment to inclusivity is evident in every aspect of the brand, ensuring that women of all ages feel seen, heard, and valued in their beauty journey. Anjelic has become a symbol of accessibility, showing that premium beauty products don’t have to come with an exorbitant price tag. For Antonio, the mission of Anjelic is clear: to provide beauty solutions that serve everyone and, in doing so, foster a sense of confidence and belonging for all customers.
Antonio’s Personal Commitment: Building a Brand for the Next Generation
Antonio’s commitment to his family’s values is the driving force behind Anjelic’s success. He doesn’t just see the brand as a business, but as a representation of his love for his daughter and his dedication to building a future where opportunities are abundant. Anjelic is a true reflection of his passion for family, inclusivity, and empowerment, and it stands as a reminder that sometimes the most meaningful ventures are born out of love and a desire to leave the world better than we found it.
Through his leadership, Anjelic has not only created a beauty brand but a movement—one that combines high-quality products with purpose and legacy. Antonio Ricardo Vidal Moreno’s story is an inspiring testament to the power of family, the importance of creating meaningful change, and the desire to provide for future generations.
About Antonio Ricardo Vidal Moreno and Anjelic
Antonio Ricardo Vidal Moreno is the founder of Anjelic, a beauty company that specializes in providing simple, accessible, and high-quality beauty essentials for women of all ages. Motivated by a desire to build a lasting legacy for his daughter, Moreno’s mission is to offer products that serve both younger and older customers, ensuring that beauty is accessible to all. Through his personal commitment and vision, Antonio has turned Anjelic into a brand that combines family values, inclusivity, and premium quality, shaping the future of beauty for generations to come.
Media Contact
Antonio Ricardo Vidal Moreno
Founder, Anjelic
Email: shop.anjelic@gmail.com
Instagram: @shopanjelic
Website: shopanjelic.com