Tan Chong Motor’s division named distributor for GAC Group’s vehicles in Vietnam

ByYasmeeta Oon

Feb 5, 2024

KUALA LUMPUR, February 5 – In a significant move to expand its presence in the Southeast Asian automotive market, Tan Chong Motor Holdings Bhd‘s indirect subsidiary, TC Services Vietnam Co Ltd (TCSV), has inked a pivotal agreement with Guangzhou Automobile Group Co Ltd (GAC Group). This partnership is set to enhance the availability and service of GAC Group vehicles in Vietnam.

Strategic Partnership

Under the terms of the newly signed agreement, TCSV is appointed as the official agent for the importation, distribution, and sale of GAC Group vehicles and spare parts in Vietnam. This collaboration is not just limited to sales but also encompasses comprehensive after-sales services for GAC Group’s fuel vehicles, marking a significant step in Tan Chong Motor’s strategic expansion.

Details of the Agreement
  • Date of Agreement: February 2, 2024
  • Parties Involved: TC Services Vietnam Co Ltd and GAC Motor International Co Ltd
  • Scope: Importation, distribution, sale, and after-sales services of vehicles and spare parts
  • Territory: Vietnam
  • Duration: Three-year term with an option for renewal

Expanding Footprints

TCSV’s Role and Responsibilities
  • Authorized for the retail distribution of automobiles.
  • Provision of automotive maintenance, repair, and spare parts services.
  • Compliance with Vietnamese laws governing automotive sales and services.
GAC Motor’s Profile
  • A subsidiary of GAC International Co Ltd, under the GAC Group umbrella.
  • State-owned entity listed on Shanghai and Hong Kong stock exchanges.
  • Engaged in vehicle and motorcycles manufacturing, R&D, and commercial services.

Financial and Market Impact

While the agreement is poised to reinforce Tan Chong Motor’s market position in Vietnam, it is initially not expected to materially affect the company’s earnings per share or net assets for the fiscal year 2024. However, this strategic move is anticipated to lay down a foundation for significant growth and expansion in the Vietnamese automotive market.

Comparative Financial Performance
MetricQ3 2023Q3 2022Variation
Net Profit/Loss (RM)-50.70 million+6.88 millionDecrease
Revenue (RM)649.82 million729.87 million-10.97%
Market Capitalisation658.56 million

Table: Tan Chong Motor’s Financial Performance Comparison

Key Highlights
  • Strategic Expansion: The agreement with GAC Group marks a critical step in Tan Chong Motor’s efforts to diversify its presence in the Southeast Asian market, particularly in Vietnam.
  • Comprehensive Service Offering: TCSV’s role extends beyond vehicle sales to include after-sales services, positioning the company as a full-service provider in the Vietnamese automotive sector.
  • Potential for Growth: Despite the initial lack of significant financial impact, the partnership opens up new avenues for market penetration and customer base expansion.

Future Prospects and Challenges

As Tan Chong Motor navigates through the complexities of the Vietnamese automotive market, several factors will play crucial roles in the success of this partnership:

  • Market Response: The demand for GAC Group’s vehicles and the effectiveness of after-sales services in Vietnam.
  • Economic Conditions: Impact of inflationary pressures and market competition on sales and profitability.
  • Regulatory Environment: Adaptation to Vietnamese laws and regulations affecting vehicle importation and distribution.

Tan Chong Motor’s strategic move to partner with GAC Group signifies a robust effort to strengthen its market position in Vietnam. Despite facing a challenging financial period, this partnership is a testament to Tan Chong Motor’s commitment to exploring new markets and delivering comprehensive automotive solutions. As the agreement unfolds, the automotive industry will keenly watch the impact of this collaboration on Tan Chong Motor’s growth trajectory and its ripple effect on the Vietnamese automotive market.


Featured Image courtesy of The Star

Yasmeeta Oon

Just a girl trying to break into the world of journalism, constantly on the hunt for the next big story to share.