Nintendo makes its Switch sales projection better due to rising expectations for hardware releases.

ByYasmeeta Oon

Feb 9, 2024

In a strategic move to maintain its dominance in the gaming industry, Nintendo has announced an upward revision of its full-year Switch sales forecast. The company now expects to sell 15.5 million units of its popular Switch console, up from the previous projection of 15 million units. This increase in sales expectations comes as Nintendo successfully capitalizes on the aging console’s popularity during the year-end shopping season.

Nintendo’s Revised Sales Forecast

Nintendo President Shuntaro Furukawa shared this optimistic outlook during an earnings briefing, emphasizing the company’s commitment to sustaining the momentum of the Switch business. This decision is significant, considering that the hybrid home-portable Switch is nearing its eighth year on the market.

Fiscal Year Sales Forecast
Original Forecast: 15 million units
Revised Forecast: 15.5 million units

Despite the age of the console, Nintendo managed to sell 13.74 million Switch units in the first nine months of the financial year. While this represents an 8 percent decline compared to the same period in the previous year, it underscores the enduring popularity of the Switch.

Anticipation for New Hardware

As the Switch continues to thrive, anticipation is growing within the gaming community that Nintendo may release new hardware later this year. Gamers and industry experts are eagerly awaiting news of potential innovations and upgrades to the beloved console.

One of the key factors contributing to the sustained success of the Switch is the release of hit titles. Games like “The Legend of Zelda: Tears of the Kingdom,” launched in May, and “Super Mario Bros. Wonder,” which hit the market in October, have collectively sold more than 10 million units. These successes have played a pivotal role in extending the lifecycle of the Switch.

Switch Iterations

Nintendo’s strategy of releasing different iterations of the Switch has also contributed to its success. These include the handheld-only Switch Lite and a version with an OLED display. These variations cater to different gaming preferences and have broadened the appeal of the console.

The Switch’s remarkable performance becomes even more evident when considering its competition. It follows the Wii U, which had a less successful run, and has now surpassed the sales of the Nintendo DS handheld. This achievement places the Switch as the second best-selling console in Nintendo’s history.

Market Reaction

Nintendo’s announcement had an impact on the stock market, with Nintendo shares closing down 0.5 percent ahead of the earnings report. However, it’s worth noting that Nintendo’s shares had already gained 14 percent year-to-date, reflecting a positive overall sentiment toward the company’s performance and future prospects.

In conclusion, Nintendo’s decision to raise its full-year Switch sales forecast demonstrates its unwavering commitment to maintaining the success of the aging console. With new hardware on the horizon and a string of hit games, Nintendo continues to captivate gamers worldwide and solidify its position in the gaming industry. The Switch’s remarkable journey serves as a testament to Nintendo’s enduring appeal and innovation in the world of gaming.


Featured Image courtesy of DALL-E by ChatGPT

Yasmeeta Oon

Just a girl trying to break into the world of journalism, constantly on the hunt for the next big story to share.