DMR News

Advancing Digital Conversations

Layla Acquires Roam Around AI-Itinerary Builder for Smarter Trip Planning

ByHuey Yee Ong

Feb 15, 2024
Layla Acquires Roam Around AI-Itinerary Builder for Smarter Trip Planning

Layla, a rising travel startup, has recently acquired the AI-powered itinerary building bot, Roam Around. This strategic acquisition marks a pivotal step for Layla in enhancing its trip planning capabilities and solidifying its position in the competitive landscape of travel technology.

Last year, Roam Around was established by Shie Gabbai, a former Google employee known for his work on Waze. Securing $1 million in funding from investors such as FLYR.com and Jason Calacanis, the company has rapidly gained traction. In a recent development, Roam Around’s team of five has joined Layla, marking a strategic collaboration. With a user base of half a million monthly visitors and a repository of 10 million itineraries, Roam Around has demonstrated significant growth, as reported by TechCrunch.

Layla, which debuted publicly last year, offers an AI-driven trip planning service drawing insights from various sources including Booking.com and Skyscanner. Co-founded by Jeremy Jauncey, renowned for his work with Beautiful Destinations, Layla leverages a rich repository of travel content curated by creators. This allows Layla to provide users with unique perspectives and clips as they explore destination options.

Comparative Overview of Layla and Roam Around
AspectLaylaRoam Around
FoundationCo-founded by Jeremy Jauncey, leveraging AI for insights from travel content creators.Founded by Shie Gabbai, focusing on AI-powered itinerary building.
InnovationIntroduced an AI-powered bot for simplifying trip planning, pulling insights from various travel creators.Quickly gained traction with a $1 million investment, 10 million itineraries, and half a million monthly visitors.
User ExperienceOffers users unique views and clips for exploring destinations, aiming for immersive travel experiences beyond mere itineraries.Specialized in building detailed itineraries, enhancing the travel planning process.
Acquisition AimAims to enrich AI capabilities, making the bot smarter and more intuitive for personalized travel suggestions.To integrate and complement Layla’s existing offerings with its itinerary-building prowess.

How Will Roam Around’s Integration Benefit Layla Users?

The significance of this acquisition extends beyond the operational synergies it creates. It reflects a broader shift in the travel tech industry towards a more integrated, seamless user experience. By combining Roam Around’s specialized itinerary-building prowess with Layla’s extensive content library and AI-driven recommendations, the company is poised to offer a comprehensive travel planning service unmatched by its competitors. This is especially relevant in a market where consumers are increasingly seeking out holistic travel solutions that can offer both inspiration and practical planning tools in one platform.

Moreover, the strategic partnerships that both companies have nurtured over time underscore the collaborative nature of the travel tech ecosystem. These partnerships include:

  • Layla:
    • TripAdvisor
    • Kayak
    • Booking.com
    • Skyscanner
  • Roam Around:
    • Viator
    • Local restaurants and attractions integration

These partnerships not only expand the range of options available to users but also enhance the credibility and utility of Layla’s offerings. In an industry where trust and reliability are paramount, such alliances are invaluable.

The Evolving Role of AI and Content in Travel

As the travel tech sector continues to evolve, the role of AI and influencer-driven content is becoming increasingly central. Consumers are not just looking for the fastest or cheapest way to travel but for experiences that are meaningful, enriching, and aligned with their personal values and interests. Layla’s acquisition of Roam Around is a step towards fulfilling this demand, offering a glimpse into the future of travel where planning is not just convenient but also deeply personalized and engaging.

This acquisition, therefore, is more than just a business deal; it’s a strategic enhancement of Layla’s mission to redefine travel planning. By harnessing the strengths of Roam Around, Layla is set to deliver a travel planning experience that is not only efficient and comprehensive but also inspiring and tailored to the unique needs of each traveler. As the travel industry continues to navigate the challenges and opportunities presented by technological advancement, Layla’s move signifies a bold stride towards a future where travel planning is not just about logistics but about crafting unforgettable journeys.


Featured Image courtesy of Shutterstock

Huey Yee Ong

Hello, from one tech geek to another. Not your beloved TechCrunch writer, but a writer with an avid interest in the fast-paced tech scenes and all the latest tech mojo. I bring with me a unique take towards tech with a honed applied psychology perspective to make tech news digestible. In other words, I deliver tech news that is easy to read.