X, formerly known as Twitter, has officially revised its platform rules to allow the posting of adult content, a decision that aligns with the informal practices previously observed within its not safe for work (NSFW) communities. This policy change, implemented over the weekend, introduces specific clauses that permit users to share adult and graphic content that is consensually produced and appropriately labeled.
Historically, the platform has hosted a vibrant array of NSFW communities, with unofficial allowances that have never outright banned nor explicitly permitted such content. The recent policy adjustment specifies that users can now post consensually produced NSFW content as long as it is clearly marked. This includes both traditional media and AI-generated content, addressing the evolving nature of digital media creation.
What Does X’s New Adult Content Policy Say?
The updated policy page of X elaborates on the conditions under which adult content may be shared, stating, “We believe that users should be able to create, distribute, and consume material related to sexual themes as long as it is consensually produced and distributed. Sexual expression, visual or written, can be a legitimate form of artistic expression.”
In an effort to balance freedom of expression with public safety, X has implemented measures to restrict the exposure of adult content to inappropriate audiences. These measures include mandatory labeling of posts as containing sensitive media and restricting access to such posts for users under the age of 18 or those who have not provided a birth date on their profiles.
What Content Remains Prohibited on X?
Despite the broader acceptance of adult content, X continues to enforce strict guidelines against content that is excessively gory or depicts sexual violence. The platform also maintains a prohibition against content that explicitly threatens or promotes violence.
This policy shift under the leadership of Elon Musk is seen as a continuation of earlier experiments with formally hosting adult content within NSFW communities. The rationale behind this move suggests potential plans to expand X’s services to include platforms akin to OnlyFans, which could provide new revenue streams through adult content.
According to a Reuters report from 2022, approximately 13% of posts on the platform contained adult content, a figure that has reportedly increased with the rise of porn bots on the platform.
With the formal allowance of adult content, regulatory scrutiny is expected to intensify. X has already faced regulatory challenges, such as a fine from Australia last October for failing to adequately report child abuse content, and a directive from India to remove child sexual abuse material (CSAM) from the platform.
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