Max, previously known as HBO Max, HBO Go, HBO, and other names, has raised its subscription prices. Famous for shows like The Sopranos and Game of Thrones, Max has increased its pricing structure, effective immediately. This change impacts both monthly and yearly subscriptions just in time for season two of House of the Dragon.
Here are the new prices:
- Standard Ad-Free Plan: Now $16.99 per month or $169.99 per year, an increase of $1 per month or $20 per year.
- Ultimate Ad-Free Plan: Now $20.99 per month or $209.99 per year, an increase of $1 per month or $10 per year. This plan includes 4K UHD streaming and the ability to stream on four devices simultaneously.
- Max With Ads Plan: Remains unchanged at $9.99 per month or $99.99 per year.
The price hike will take effect today for new subscribers, whereas current monthly subscribers will see the new prices in their next billing cycle or after Thursday, July 4. However, yearly subscribers will keep the old price until their renewal date. This marks the first price hike since the service rebranded to Max last year.
Despite the price increase, Max has not been adding much new content recently and has even canceled several shows. Upcoming releases include House of the Dragon this month, the Penguin series in the next few months, Dune: Prophecy by the end of the year, and The Last of Us season two at an unspecified future date.
Max isn’t the only one increasing its prices. NBCUniversal will raise Peacock’s price by $2 in July, and Disney intends to implement a policy where customers will need to pay to share their passwords starting this month.
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