Amazon has officially terminated its Astro for Business, a security robot designed for workplace environments, just eight months after its introduction in November 2023. This decision underscores Amazon’s strategic shift towards its consumer robotics division, focusing more on the residential version of Astro which debuted in 2021.
What Led to the End of Astro for Business?
Initially launched as a tool for enhancing security in spaces up to 5,000 square feet, Astro for Business was marketed at $2,350. The robot featured an HD periscope and was linked to multiple subscription plans such as Ring Protect Pro, Astro Security, and Virtual Security Guard memberships. However, the complexity of these subscriptions, alongside the robot’s capabilities, may have contributed to its short lifespan in the commercial market.
GeekWire revealed that Amazon’s move to discontinue the business-oriented robot stems from a desire to consolidate resources towards the home robotics sector.
Notably, Panos Panay, a prominent figure known for his work with Microsoft’s Surface line, now leads Amazon’s Devices & Services division, which includes consumer robotics. His involvement indicates a strong focus on advancing the home version of Astro.
Astro Home Model
The home model, priced at $1,600 and available by invite only, offers functionalities beyond traditional security measures. While it does not replace a full-fledged security guard, it can patrol homes, detect unrecognized individuals, and respond to sounds like breaking glass or alarms.
Additionally, Astro can perform more mundane tasks such as playing music, delivering messages, and setting timers—functions that some critics argue could be replicated by less expensive devices.
Amazon assures that the discontinuation of Astro for Business has not resulted in layoffs, emphasizing a smooth transition of efforts and resources to their home robotics projects.
Affected business customers have been directed to recycle their robots through Amazon’s program, which includes shipping cost coverage. Moreover, the company is providing a $300 credit and refunds for unused pre-paid subscription fees to support customers in transitioning to alternative security solutions.
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