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AMD has now surpassed Intel in brand recognition.

ByYasmeeta Oon

Jul 11, 2024

AMD has now surpassed Intel in brand recognition.

A recent report has revealed a surprising shift in the tech industry landscape. AMD, long considered a less-known rival to Intel, has now emerged as a more recognizable brand. According to Kantar’s BrandZ Most Valuable Brands report, AMD has secured the 41st position, while Intel trails behind at 48th. This development marks a significant milestone for AMD and highlights its remarkable brand growth over the past year.

Kantar’s BrandZ report evaluates brand value based on a combination of financial data and brand contribution. This year, AMD not only outperformed Intel but also ranked among the top 10 risers, showcasing a substantial increase in brand value. Let’s delve deeper into the factors contributing to AMD’s ascendancy.

BrandRankYear-over-Year GrowthBrand Value (in millions)
Intel4829%Not specified
Nvidia1178%Not specified
Factors Driving AMD’s Brand Growth
  • Significant Year-over-Year Increase: AMD’s brand value soared by 53% since 2023, reflecting its strategic initiatives and market presence.
  • AI and HPC Focus: AMD’s investment in AI and high-performance computing (HPC) products, including the Ryzen AI processors and MI300X accelerator, has bolstered its brand image.
  • Brand Contribution: Kantar’s methodology emphasizes the importance of a brand’s contribution to overall business value, showcasing AMD’s strong market perception.

Kantar’s approach to brand valuation involves a detailed analysis of corporate financial data, which is then refined to exclude non-brand-related factors. This process results in a comprehensive assessment of a brand’s equity, integrating both market and consumer perspectives. As described by Kantar:

“To understand how much brand contributes to the overall business value, we examine relevant corporate financial data and strip away everything that doesn’t pertain to the branded business. […] Then, a team of our analysts combines those inputs with a financial model of the business to determine the brand’s ability to generate value. The result is a holistic portrait of brand equity: one that incorporates how the market values a company’s brand assets — and how ordinary people do, too.”

Despite its impressive growth, AMD continues to face challenges in the consumer market, where it is often overshadowed by Intel and Nvidia. Despite having a competitive portfolio, Intel and Nvidia still hold a dominant share of the PC CPU & GPU market. Nevertheless, AMD’s enhanced brand recognition, as highlighted by Kantar, suggests potential shifts in market dynamics in the coming years.

  • Consumer Market: AMD holds a smaller share compared to Intel and Nvidia.
  • Gaming Revenue: A decline of 48% in gaming revenue reflects market challenges.
  • Future Products: Upcoming releases, such as Zen 5 processors and RDNA 4 graphics cards, are anticipated.
  • AI Dominance: Significant investments in AI and HPC products are driving growth.

While AMD’s consumer market share remains modest, its strategic focus on AI and HPC products positions it for continued growth. The MI300X accelerator and Ryzen AI processors exemplify AMD’s commitment to innovation and high-performance solutions. These advancements are expected to enhance AMD’s competitive edge in the tech industry.

Kantar’s findings indicate a shift in brand perception, with AMD now more recognizable than Intel. This development prompts industry analysts and consumers alike to speculate on the future market dynamics. Will AMD’s growing brand recognition translate into increased market share and financial success? Only time will tell, but the current trajectory suggests a promising outlook for AMD.

AMD’s ascent in Kantar’s BrandZ Most Valuable Brands report signifies a pivotal moment for the company. Surpassing Intel in brand recognition marks AMD’s strategic achievements and market presence. As AMD continues to innovate and expand its product offerings, its brand value is likely to further increase, solidifying its position as a formidable player in the tech industry.

By focusing on AI and HPC products, AMD is well-positioned to capitalize on emerging market trends and consumer demands. The tech giant’s journey from being overshadowed by Intel and Nvidia to becoming a recognized leader demonstrates its resilience and strategic foresight.

As the tech landscape evolves, AMD’s brand growth is a commitment to excellence and innovation. The coming years will be crucial in determining whether AMD can leverage its enhanced brand recognition to achieve greater market dominance and financial success.

Featured Image courtesy of MrWallpaper

Yasmeeta Oon

Just a girl trying to break into the world of journalism, constantly on the hunt for the next big story to share.

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