Lighting New York, a leading online destination for decorative lighting, announced today the launch of Beacon, an AI-powered visual light finder designed to help customers discover lighting products using images instead of traditional keyword search.
Beacon is powered by Light Visions™, the company’s internal AI platform. With Beacon, users can upload or snap a photo—whether sourced from Pinterest, a hospitality space, or a real-world environment—and instantly receive visually similar lighting products from Lighting New York’s catalog. The feature shortens the inspiration-to-purchase journey by allowing customers to shop the way they naturally think: visually.
“Lighting is one of the most visually driven categories in the home, yet discovery has historically relied on technical terms and specifications,” said Jared Fitterman, Director of eCommerce at Lighting New York. “Beacon bridges that gap by enabling customers to search using images, making it easier to move from inspiration to a confident purchase.”
Purpose-Built for Decorative Lighting
Unlike general visual search tools, Beacon was developed specifically for the decorative lighting category. The technology accounts for nuanced attributes such as fixture scale, silhouette, finish, and design style—factors that are critical when sourcing chandeliers, pendants, sconces, and other statement pieces.
The tool supports both retail customers and trade professionals, including interior designers and builders, who frequently begin projects with visual references rather than product specifications.
Advancing the Lighting E-Commerce Experience
Beacon reflects Lighting New York’s continued investment in tools that simplify discovery within a complex, design-driven category. As inspiration increasingly originates from social platforms, hospitality spaces, and real-world environments, Beacon connects those moments directly to a shoppable experience.
Beacon is now live and available to all visitors on LightingNewYork.com.
To experience Beacon, visit:
https://lightingnewyork.com/beacon
