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Raisinghani, a SaaS entrepreneur, secures $5.5 million for new AI project to enhance sales productivity.

ByYasmeeta Oon

Apr 17, 2024
Sifthub logo

Raisinghani, a SaaS entrepreneur, secures $5.5 million for new AI project to enhance sales productivity.

In an era where artificial intelligence (AI) is reshaping the operational landscapes of businesses, SiftHub emerges as a beacon of innovation. Founded by Manisha Raisinghani, the former CTO and co-founder of LogiNext, SiftHub has made headlines by securing $5.5 million in seed funding. This strategic financial infusion is earmarked for the development of an AI assistant designed to streamline the workflows of sales and presales teams, enabling them to prioritize relationship-building over tedious administrative tasks.

SiftHub introduces a generative AI assistant aimed at revolutionizing the sales and presales sectors. This cutting-edge tool is engineered to automate a substantial portion of non-sales activities that burden sales professionals. By integrating with information sources such as Google Drive, Slack, Zendesk, HubSpot, and Salesforce, SiftHub offers a seamless solution for handling data entry into CRM systems, preparing requests for proposals (RFPs), conducting customer research, and crafting presentation decks.

  • Integration with Multiple Platforms: SiftHub flawlessly integrates with popular tools like Google Drive, Slack, Zendesk, HubSpot, and Salesforce, among others.
  • Multilingual Support: The AI assistant boasts support for 10 languages, including Spanish and German, catering to a global user base.
  • Diverse Access Points: Users can interact with the AI assistant through various channels, including Slack, Microsoft Teams, a Chrome plugin, a Microsoft add-in, and a dedicated web app.

At the heart of SiftHub’s AI assistant lies the use of open-source large language models (LLMs), augmented by retrieval augmented generation (RAG) technology. This innovative approach enhances the AI’s content generation capabilities by leveraging additional data sources, thus reducing the incidence of “hallucinations” – a common challenge where AI systems generate incorrect or misleading information. Furthermore, the application of cross-encoders ensures the delivery of accurate answers by analyzing queries in a comparative context.

Strategic Innovations:
  • Retrieval Augmented Generation (RAG): Enhances the AI’s accuracy by integrating additional data sources.
  • Cross-Encoders: Employs comparative analysis of queries to boost the precision of responses.
  • Smart Search Algorithm: Prioritizes the recency of documents and knowledge sources to present the most relevant information.

The concept of SiftHub was born from Raisinghani’s advisory stint at Polygon Labs, where she encountered the challenges of accessing consolidated information across dispersed platforms. This experience, coupled with insights gathered from discussions with approximately 200 users, illuminated the inefficiencies plaguing sales and presales teams. Recognizing the potential to transform these critical business functions, Raisinghani envisioned SiftHub as a solution to empower sales teams by alleviating the burden of technical tasks and fostering a focus on relationship cultivation.

The advent of generative AI has spurred a flurry of innovation across the sales and presales technology landscape. Giants like Salesforce, Zoom, Google, and a host of startups have unveiled AI-powered tools aimed at simplifying routine tasks for sales professionals. However, SiftHub distinguishes itself by offering a more integrated and comprehensive approach to solving sales response challenges, setting a new benchmark in the industry.

Industry Endorsements:
  • Pranay Desai, Partner at Matrix Partners India: Praised SiftHub’s vision for utilizing AI to manage product knowledge, enabling sales teams to concentrate on building relationships.
  • Sanjay Nath, Partner at Blume Ventures: Highlighted Raisinghani’s entrepreneurial prowess and SiftHub’s potential to revolutionize sales and presales processes.

The seed funding round, co-led by Matrix Partners India and Blume Ventures with contributions from Neon Fund and executives from notable companies, marks a significant milestone in SiftHub’s journey. These funds will drive product R&D, enhance the AI platform, and accelerate market penetration strategies.

SiftHub targets B2B companies in the mid-market and enterprise segments, with plans for a broader launch anticipated later this year. This strategic focus reflects a keen understanding of evolving buyer dynamics, where advanced questions and expectations necessitate deeper product, technical, and legal knowledge from sales teams.

SiftHub Funding Overview
Matrix Partners IndiaCo-Lead Investor
Blume VenturesCo-Lead Investor
Neon FundParticipant
Industry ExecutivesStrategic Backers
  • Innovative AI Assistant: SiftHub’s AI assistant automates non-sales tasks, allowing sales and presales teams to focus on relationship-building.
  • Technological Excellence: Utilizes open-source LLMs, RAG technology, and cross-encoders for accuracy and efficiency.
  • Foundational Insight: Raisinghani’s experience and user feedback underscore the need for streamlined sales processes.
  • Strategic Positioning: SiftHub offers a unique solution within the AI-powered sales technology landscape.
  • Robust Funding and Vision: Backed by leading investors, SiftHub is poised for significant growth and industry impact.

SiftHub stands at the forefront of a transformative shift in sales and presales operations. By harnessing the power of AI, the startup not only aims to streamline complex processes but also to redefine the role of sales teams in fostering business relationships. With a visionary founder, a strategic focus on technology, and a solid foundation of industry support, SiftHub is on a trajectory to redefine efficiency and effectiveness in sales engagements for the digital age.

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Yasmeeta Oon

Just a girl trying to break into the world of journalism, constantly on the hunt for the next big story to share.

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