DMR News

Advancing Digital Conversations

EU Targets China’s Temu and Shein with Proposed Import Duty

ByYasmeeta Oon

Jul 3, 2024

EU Targets China’s Temu and Shein with Proposed Import Duty

The European Union (EU) is planning to impose customs duties on inexpensive goods purchased from Chinese online retailers, including Temu, Shein, and AliExpress. This move, reported by the Financial Times on Wednesday, is based on information from three individuals briefed on the matter. The European Commission is expected to propose the elimination of the current €150 ($161) threshold under which items can be bought duty-free later this month.

According to current EU regulations, packages bought online from non-EU countries are not subject to customs duties if their value is below €150. However, the sheer volume of these low-value parcels is straining customs capacities. In 2023 alone, two billion parcels with a declared value of less than €150 arrived in the EU from non-EU countries, according to the European Commission. This significant influx has highlighted the limitations of existing customs operations and sparked discussions about reform.

The European Commission initially proposed the elimination of the duty-free threshold as part of a broader customs reform project in May 2023. This proposal is now being accelerated to address the surge of inexpensive imports more effectively. The Financial Times report indicates that the EU is keen on speeding up the adoption of these changes to curb the influx of cheap goods and ensure fair competition for European businesses.

Shein, Temu, and AliExpress are among the Chinese online retailers that could be affected by the proposed changes. A spokesperson for Shein expressed support for the reform of the de minimis provision, which currently allows small-value packages to enter the EU without customs duties. However, other companies, including AliExpress’ parent company Alibaba, and Temu, have not yet commented on the proposed changes.

In the United States, critics of Shein and Temu have raised similar concerns, arguing that these companies exploit import tax exemptions to undercut competitors and avoid thorough customs inspections. This practice enables them to offer products such as dresses for as little as $8 and smartwatches for $25 to consumers worldwide, further intensifying the competitive pressure on local businesses.

Country/RegionDuty-Free ThresholdProposed Change
European Union€150Elimination
United States$800No Change
CanadaC$20No Change
AustraliaA$1,000No Change

The proposed changes to the EU’s customs regulations are expected to have several significant impacts:

  • Increased Revenue: Imposing customs duties on low-value goods could generate additional revenue for the EU, helping to offset the costs associated with managing the influx of parcels.
  • Enhanced Fairness: The elimination of the duty-free threshold would create a more level playing field for European businesses, which currently face unfair competition from non-EU retailers that benefit from tax exemptions.
  • Improved Customs Oversight: Stricter regulations would enhance the EU’s ability to monitor and inspect imported goods, ensuring compliance with safety and quality standards.

However, there are also challenges associated with the proposed changes:

  • Consumer Prices: The introduction of customs duties on low-value goods may lead to higher prices for consumers, as retailers pass on the additional costs.
  • Administrative Burden: The increased volume of parcels subject to customs duties could place additional strain on customs authorities, necessitating investments in infrastructure and manpower.

The proposed changes have elicited a range of reactions from stakeholders. Some support the reform as a necessary step to ensure fair competition and protect local businesses. Others express concern about the potential impact on consumer prices and the administrative challenges of implementing the new regulations.

A spokesperson for Shein stated, “We are fully supportive of efforts by lawmakers to reform the de minimis provision.” This position suggests that Shein is prepared to adapt to the new regulations and remains committed to compliance.

On the other hand, Alibaba, the parent company of AliExpress, as well as Temu and the European Union, did not immediately respond to requests for comment from Reuters. The lack of response from these key players indicates uncertainty about how they will navigate the proposed changes and their potential impact on their business operations.

The EU’s proposed changes to its customs regulations could have broader implications for global trade. By imposing customs duties on low-value goods, the EU is sending a strong message about its commitment to fair competition and regulatory oversight. This move could inspire similar actions by other countries and regions, leading to a more coordinated approach to managing the challenges posed by the rise of e-commerce.

In the United States, where critics have already voiced concerns about the practices of Shein and Temu, there may be renewed calls for regulatory changes to address the competitive advantages enjoyed by these companies. The current duty-free threshold of $800 in the U.S. is significantly higher than the proposed changes in the EU, highlighting the differences in regulatory approaches.

The European Union’s plans to impose customs duties on low-cost goods from Chinese online retailers represent a significant shift in its approach to managing the challenges posed by the rise of e-commerce. By eliminating the €150 duty-free threshold, the EU aims to enhance fairness for local businesses, generate additional revenue, and improve customs oversight. However, the proposed changes also present challenges, including potential price increases for consumers and increased administrative burdens for customs authorities.

As the European Commission moves forward with its proposal, stakeholders will be closely watching the developments and preparing to adapt to the new regulatory landscape. The broader implications for global trade underscore the importance of a coordinated approach to addressing the complexities of e-commerce and ensuring fair competition in the digital age.


Featured Image courtesy of Business2Community

Yasmeeta Oon

Just a girl trying to break into the world of journalism, constantly on the hunt for the next big story to share.

Leave a Reply

Your email address will not be published. Required fields are marked *