Samsung Electronics announced today that it has signed an agreement to acquire Oxford Semantic Technologies, a UK-based startup specializing in knowledge graph technology.
| Established | Founders | Specialization | Key Technology | Clients |
|---|---|---|---|---|
| 2017 | Ian Horrocks, Boris Motik, Bernardo Cuenca Grau | Knowledge representation and semantic reasoning | RDFox® | Finance, Manufacturing, E-commerce |
Oxford Semantic Technologies was founded in 2017 by three professors from Oxford University — Ian Horrocks, Boris Motik, and Bernardo Cuenca Grau. The company is known for its AI-centric engine, RDFox®, and works with organizations across Europe and North America in finance, manufacturing, and e-commerce sectors.
Key Benefits of Knowledge Graph Technology:
- Stores information as an interconnected web of related ideas.
- Enhances understanding of product or service usage.
- Enables rapid information retrieval and recommendations.
- Facilitates more sophisticated and personalized AI solutions.
Despite the challenges in implementing knowledge graph technology, Oxford Semantic Technologies has optimized data processing and advanced reasoning both in the cloud and on-device.
Samsung Electronics has been collaborating with Oxford Semantic Technologies since 2018, including investments from Samsung Ventures. The acquisition will secure advanced core engines for personal knowledge graphs, which integrate dispersed information across various services and apps, crafting a user experience that adapts to users’ preferences and usage.
By combining on-device AI technology, such as that found in Samsung’s Galaxy S24 series, with personal knowledge graph technology, Samsung aims to offer hyper-personalized user experiences while keeping sensitive personal data secure on the device. This technology will be applied across all Samsung products, including mobile devices, televisions, and home appliances.
“We are delighted to be working with Samsung,” said Peter Crocker, CEO of Oxford Semantic Technologies. “By integrating Samsung’s expertise in user experience and data with our advanced knowledge graph and reasoning technology, we will provide Samsung’s customers with even more sophisticated personalization.”
Paul Kyungwhoon Cheun, Head of Samsung Research and CTO of Samsung Electronics, commented, “As global consumers realize their growing need for more personalized AI experiences, the acquisition of Oxford Semantic Technologies will further boost Samsung’s strong capabilities in knowledge engineering.”
Featured Image courtesy of TechCrunch
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