Francis Sta Maria, Senior Mentorship Coach and founder of Golden Years: Golden Income, is on a mission to rewrite the narrative around retirement. Drawing from over four decades in the chemical, manufacturing, and technical services industries, Sta Maria now empowers seniors to transform their skills, wisdom, and hobbies into profitable mentoring, coaching, or consulting ventures—no tech degree required.
As life expectancy rises and the global economy becomes increasingly volatile, more seniors are seeking ways to stay active, relevant, and financially independent. Sta Maria’s solution is simple yet profound: teach seniors how to bank in on their experience and turn their golden years into an era of growth, contribution, and income.
“I’ve seen too many people in their 50s and 60s feel left behind,” Sta Maria explains. “But what they don’t realize is they’re sitting on a goldmine of wisdom. The only thing missing is a system to monetize it—and that’s exactly what I give them.”
What makes his approach different is the senior-friendly structure he’s developed. His signature 30-day program walks clients step-by-step through launching a part-time or full-time mentorship business. There’s no complicated jargon, no push for flashy tech. Just practical guidance designed specifically for people in their 40s to 70s.
A cornerstone of Sta Maria’s system is the Unorthodox Appcomplice Simplified Model (UASM)—a framework that simplifies relevance in a world that’s changing faster than most seniors are comfortable with. UASM helps them reconnect with their strengths and position their stories and skills as marketable assets.
Sta Maria’s own story is proof that it’s never too late to start something new. In his late 50s, he went back to university and completed a Master’s degree, sitting beside a classmate in his 70s who attended not for the certificate, but for personal growth. “That man told me something I’ll never forget,” Sta Maria recalls. “He said, ‘Every part of your life should be treated like a value project.’ That’s the mindset I now teach.”
His programs address the top challenges seniors face—fear of technology, lack of self-confidence, and uncertainty about their relevance. By focusing on relationship-based marketing and simplifying digital tools, Sta Maria removes the overwhelm and builds confidence step by step.
In fact, many of his clients are now confidently running side businesses teaching others how to bake, manage projects, write memoirs, or even consult in their former industries. The power of senior mentorship lies in its diversity—whether it’s coaching, teaching, or hobby monetization, Sta Maria’s system shows there’s a path for every interest and skill.
Recent global trends support this vision. Reports from the Global Entrepreneurship Monitor indicate that entrepreneurial activity among seniors (ages 50+) is on the rise. Seniors who launch businesses often outperform younger founders in terms of stability and long-term success due to their life and work experience.
What sets Sta Maria apart is his respect-first, no-hype tone. “I don’t promise overnight success,” he emphasizes. “But I do promise that if you follow the process and share what you know, you can build a real income—and inspire others while doing it.”
Through Golden Years: Golden Income, Sta Maria envisions creating a worldwide movement where seniors become the most valuable mentors of our time. His goal is to publish more books, expand his online programs, and help tens of thousands of people discover that retirement isn’t the end—it’s a new beginning.
Sta Maria’s ideal clients are seniors, mid-career professionals, or retirees who are asking, “What’s next?” Whether it’s someone with decades of corporate experience or a hobbyist with a story to tell, Sta Maria believes everyone has something valuable to teach—and that knowledge deserves to be shared and paid for.
His parting advice to all seniors? “Don’t retire your value. Reinvent it.”
About Francis Sta Maria
Francis Sta Maria is the founder of Golden Years: Golden Income and a Senior Mentorship Coach dedicated to helping people aged 40 to 70+ monetize their life and work experience through practical, senior-friendly programs. With over 40 years of professional background in chemical, manufacturing, and technical services industries, Sta Maria has developed a 30-day launch system and the proprietary Unorthodox Appcomplice Simplified Model (UASM) to help seniors build income through coaching, consulting, or hobby monetization. His mission is to prove that it’s never too late to earn from your story, your skills, or your passion.
