AI21 secures an additional $53 million in funding to compete with OpenAI in the enterprise generative AI space.

ByYasmeeta Oon

Nov 22, 2023

AI21, a company in direct competition with OpenAI in providing generative AI systems for enterprise clients, has strategically chosen this moment to announce a substantial increase in funding.

While OpenAI grapples with internal turmoil and employee dissent, potentially facing a crisis that may lead to board resignations, AI21 has successfully secured an additional $53 million for its series C funding round. This new investment, at a valuation of $1.4 billion, has elevated the total round funding to an impressive $208 million, contributing to a cumulative funding of $336 million for AI21.

OpenAI is not the sole player in the field; there are other companies like Cohere and Anthropic offering large language model (LLM)-powered AI solutions to enterprises, which compete with OpenAI but do not open-source their technologies.

Given the current instability surrounding OpenAI, enterprises seeking reliability may contemplate pausing their engagement with OpenAI’s products and exploring alternative options.

Yoav Shoham, co-founder and co-CEO of AI21, emphasized the importance of choice, robustness, and safety for companies. He described AI21’s commitment to providing enterprise clients with a “white-glove” service tailored to their specific needs, a level of personalized support that OpenAI cannot offer.

AI21, headquartered in Tel Aviv and boasting a team of 250 employees, has attracted notable investors such as Intel Capital and Comcast Ventures, alongside prominent names like Nvidia and Google.

Despite OpenAI’s recent turbulence, Shoham remained confident about AI21’s competitive position in the market. The company also announced the appointment of Tom Nides, former US Ambassador to Israel and former leader of Morgan Stanley, as a board member.

While OpenAI is the primary rival AI21 encounters in deal competition, Shoham noted that they don’t often encounter other competitors, and when they do compete against OpenAI, AI21 performs well. He underscored that OpenAI’s focus on general-purpose LLMs, like ChatGPT, while exciting for chat-based interactions, may not be the most effective approach for utilizing large language models in various tasks.

Shoham argued that OpenAI’s business model primarily revolves around scaling its services to serve over 100 million users, making it less suited for close collaboration with enterprise clients. He pointed out that enterprise clients require meticulously crafted applications, necessitating substantial effort beyond simply offering LLMs via APIs. Shoham predicted a shift from discussing LLMs to “AI systems” in the near future.

He acknowledged OpenAI’s recent significant price reductions as a strategy to gain market share, which he considered a viable approach. In contrast, AI21 is focused on developing both general-purpose LLMs and task-specific large language models, augmented with algorithms that enhance their suitability for specific tasks. Shoham cited AI21’s summarization model’s superior performance compared to GPT-4, ChatGPT, and Claude in tests conducted by a major financial institution, although he refrained from disclosing the institution’s name.

While the enterprise adoption of generative AI has been hindered by the complexities of working with LLMs, Shoham noted a recent surge in enterprise interest, with companies transitioning from sporadic experimentation to widespread adoption, promising substantial developments in the field in the coming year.

Yasmeeta Oon

Just a girl trying to break into the world of journalism, constantly on the hunt for the next big story to share.