UEM Sunrise and Alliance Bank collaborate to offer home financing solutions

ByYasmeeta Oon

Feb 10, 2024

In a strategic collaboration aimed at empowering homeowners and facilitating their homeownership journey, UEM Sunrise Bhd, a renowned property developer, has joined forces with Alliance Bank Malaysia Bhd to introduce the Alliance Home Complete financing programme. This innovative initiative offers homeowners the opportunity to access additional financing, allowing them to customize and enhance their living spaces according to their preferences and needs. This article delves into the details of this partnership, its benefits, and the projects it encompasses.

Empowering Homeowners for Hassle-Free Living

Key Details of the Alliance Home Complete Financing Programme

AspectDetails
Financing PercentageUp to 10% of the property value
Maximum Loan AmountRM150,000
CollaboratorsUEM Sunrise Bhd and Alliance Bank Malaysia Bhd
PurposeCustomization of living spaces for renovations and design
BenefitsReduced initial cash outlay, lower interest rates
Key ProjectsThe MINH, The Connaught One, Serene Heights Intrika, Aspira Gardens, Aspira Parkhomes, Senadi Hills 2A
Vision and CommitmentUEM Sunrise’s commitment to diverse homeowners’ needs

Key Points:

  • The Alliance Home Complete financing programme is a collaboration between UEM Sunrise Bhd and Alliance Bank Malaysia Bhd.
  • Homeowners can access additional loans of up to 10% of the property value or a maximum of RM150,000 through this programme.
  • The financing is designed to empower homeowners to personalize their living spaces through renovations and interior design.

UEM Sunrise Bhd, a prominent player in the property development industry, has forged a strategic partnership with Alliance Bank Malaysia Bhd to introduce the Alliance Home Complete financing programme. This collaboration aims to provide homeowners with additional financial support to enhance their living spaces, ensuring a seamless and hassle-free homeownership experience.

The Alliance Home Complete Financing Programme

  • The Alliance Home Complete financing programme offers homeowners the flexibility to access additional loans of up to 10% of their property’s value or a maximum of RM150,000.
  • This financial support is specifically tailored to enable homeowners to customize their living spaces, whether through renovations, interior design, or other improvements.
  • By reducing the initial cash outlay required for such enhancements, this programme empowers homeowners to turn their dream homes into reality.

UEM Sunrise’s Commitment to Homeowners

  • UEM Sunrise CEO, Sufian Abdullah, expressed the company’s dedication to providing alternatives beyond conventional financing solutions.
  • The primary goal is to reduce the financial burden on homebuyers and make their homeownership journeys as smooth and enjoyable as possible.
  • Mr. Abdullah stated, “The primary objective at UEM Sunrise is to create homes that cater to the diverse needs and aspirations of our customers.”
  • This partnership with Alliance Bank aligns with this commitment, allowing homeowners to settle into their dream homes with ease.

Key Projects Supported

  • UEM Sunrise is optimistic about the positive impact of the Alliance Home Complete financing programme on its various projects.
  • This initiative covers key launches in the Klang Valley, such as The MINH, The Connaught One, and Serene Heights Intrika.
  • Additionally, it extends to projects in Johor, including Aspira Gardens, Aspira Parkhomes, and Senadi Hills 2A.
  • These projects offer a range of options for homeowners to choose from, catering to their preferences and needs.

Empowering Homeowners for Customization

  • One of the primary objectives of the Alliance Home Complete financing programme is to empower homeowners to customize their living spaces.
  • Whether it’s a desire for modern renovations, a new interior design, or other enhancements, this programme ensures that homeowners have the financial means to bring their ideas to life.
  • This customization not only enhances the aesthetics of the property but also contributes to the overall satisfaction of homeowners.

Streamlined Application Experience

  • Alliance Bank’s group chief consumer banking officer, Gan Pai Li, highlighted that the Alliance Home Complete financing programme is coupled with Alliance Bank’s mortgage products.
  • This integration ensures a streamlined and efficient application experience for homebuyers.
  • With a focus on providing a hassle-free process, homeowners can gain immediate access to funds and begin their home improvement projects without delay.

Lower Interest Rates for Green-Certified Properties

  • In addition to immediate access to funds, customers who choose UEM Sunrise’s green-certified properties can enjoy lower interest rates when working with Alliance Bank.
  • This further incentivizes homeowners to invest in sustainable and eco-friendly housing options, aligning with the global push for environmentally responsible living.

The collaboration between UEM Sunrise Bhd and Alliance Bank Malaysia Bhd through the Alliance Home Complete financing programme represents a significant step in empowering homeowners and enhancing their homeownership experience. By offering additional financing options, reducing initial cash outlay, and providing lower interest rates, this partnership aims to make the dream of homeownership a reality for many. With a focus on customization and efficiency, homeowners can look forward to settling into their dream homes with ease and satisfaction. This innovative programme is set to drive better take-up rates for UEM Sunrise’s projects, benefiting both homeowners and the property development industry as a whole.


Featured Image courtesy of DALL-E by ChatGPT

Yasmeeta Oon

Just a girl trying to break into the world of journalism, constantly on the hunt for the next big story to share.