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OpenAI’s Bold Move Against Google with New AI-Powered Search Engine

ByHuey Yee Ong

Feb 21, 2024
OpenAI's Bold Move Against Google with New AI-Powered Search Engine

OpenAI is reportedly venturing into the domain of search engines, potentially challenging Google Search’s long-standing dominance. The Information has recently disclosed that OpenAI, the organization behind ChatGPT, is in the process of developing a search app that might operate in conjunction with ChatGPT or as an entirely distinct application.

The Challenge to Google’s Supremacy

This development is underpinned by Microsoft Bing, marking a significant collaboration between OpenAI and Microsoft, which has previously supercharged Bing with ChatGPT technology. This new venture by OpenAI is not just an ordinary step into the realm of search engines; it is poised to be a formidable competitor to Google Search, which has been the premier choice for internet queries for over two decades. Unlike the current AI-enabled search engines that Google and Perplexity offer, which typically provide concise AI-generated responses followed by source links, OpenAI’s search product promises to deliver rapid results without compromising on the depth and precision of its summarizing abilities. Such advancements signal a new era in information retrieval, offering users a more streamlined and effective way to access the vast expanse of knowledge on the internet.

The notion of an AI-driven search engine directly challenges Google’s supremacy in the search industry. Despite Google’s efforts to integrate AI through its Gemini project across all its products, the tech giant’s search revenue has experienced a dip, as noted in its latest earnings report. Sundar Pichai, CEO of Alphabet, Google’s parent company, sidestepped inquiries about the decline in Google Search usage, sparking speculation about the impact of emerging AI technologies on traditional search paradigms.

The Rising Tide of ChatGPT’s Popularity

OpenAI’s foray into search is backed by significant user engagement with ChatGPT, which boasts over 100 million weekly users. This user base demonstrates a growing preference for AI-driven information retrieval, potentially diverting users from Google Search. The collaboration with Microsoft further strengthens OpenAI’s position, as Bing was revitalized last year through integration with ChatGPT, although it has faced challenges, including erratic responses in AI Bing chats.

Furthermore, the landscape of AI-driven search is not limited to the titans of the tech industry. Perplexity AI, a smaller AI search startup backed by Jeff Bezos, has managed to attract 10 million monthly users with a team of less than 40 people. This achievement underscores the potential impact of AI in revolutionizing search, suggesting that OpenAI, in partnership with Microsoft, could significantly alter the dynamics of internet search.

How Is Google Adapting to the Rise of AI in Search?

Google’s response to this emerging challenge involves a strategic push for Gemini, aiming to leverage AI to maintain its leadership in search. However, as OpenAI continues to advance its capabilities, evidenced by the recent performance of its GPT-4 Turbo model, Google faces a formidable task in defending its position as the go-to search engine.

In conclusion, the emergence of OpenAI’s search engine project, in partnership with Microsoft Bing, represents a pivotal moment in the history of internet search. By combining the strengths of AI with the infrastructure of an established search engine, OpenAI is not just challenging Google’s dominance but is also paving the way for a new era of search that is faster, more accurate, and inherently aligned with the way users interact with digital information. As this landscape continues to evolve, the implications for users, businesses, and the broader internet ecosystem remain to be seen, making this one of the most closely watched developments in the tech world today.


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Featured Image courtesy of Poetra.RH/Shutterstock

Huey Yee Ong

Hello, from one tech geek to another. Not your beloved TechCrunch writer, but a writer with an avid interest in the fast-paced tech scenes and all the latest tech mojo. I bring with me a unique take towards tech with a honed applied psychology perspective to make tech news digestible. In other words, I deliver tech news that is easy to read.