The Digital Coach: A New Advisory Pathway for Digital Growth
Oceania Marketing Group has introduced The Digital Coach, a strategic advisory program aimed at supporting business leaders seeking direction in their digital transformation efforts. Drawing on more than two decades of industry experience, the program reflects an ongoing commitment to helping organizations navigate modern digital challenges with structured, high-level guidance.
Karen Lewis, Founder and CMO of Oceania Marketing Group, has long focused on developing strategic, AI-informed frameworks that strengthen business performance. The launch of The Digital Coach builds upon this foundation by offering an accessible format for organizations that need senior advisory without the requirement of a full-time executive.
“Businesses today need more than tactical execution; they need direction that is aligned with long-term objectives,” says Karen Lewis. “This program gives leaders the clarity to move from uncertainty to strategic focus.”
Addressing Common Digital Transformation Barriers
Many organizations struggle with information overload, fragmented strategies, inconsistent ROI, and growing pressure to integrate digital and AI-driven systems effectively. The Digital Coach was designed to address these issues directly by giving leaders a structured decision-making framework, personalized strategic roadmaps, and ongoing senior guidance.
The program provides one-on-one advisory support focused on refining digital strategy, aligning marketing priorities with business goals, evaluating technology stacks, mapping customer journeys, and building sustainable digital ecosystems. Through this approach, clients gain increased clarity on where to allocate time, resources, and budgets.
Tailored Support for a Broad Range of Business Needs
The Digital Coach is suitable for a wide range of organizations, including growth-focused business owners, scaling SMEs, start-ups, in-house marketing teams, and companies transitioning toward digital-first operations. It is also valuable for leaders who require structure and oversight when working with external agencies or exploring new AI-driven opportunities.
Industries that typically benefit from this type of advisory include professional services, financial services, e-commerce, real estate, health, and education. The program’s focus on strategy rather than industry-specific tactics allows it to adapt to diverse operating models and growth stages.
Strategic Leadership Through Digital Transformation
Oceania Marketing Group continues to build its reputation as a leader in digital transformation advisory. The Digital Coach strengthens this position by offering a structured approach to senior-level strategic support. The initiative complements the firm’s broader services, including digital channel strategy, customer journey mapping, fractional CMO services, and AI-informed marketing innovation.
“We have always worked to simplify digital decision-making for businesses,” says Karen Lewis. “The Digital Coach expands this mission by giving leaders a dedicated advisory partner through the complexities of modern marketing and transformation.”
Excellence in Digital Marketing Leadership
Oceania Marketing Group was recently recognized as the Best Digital Marketing Agency in Australia of 2025. This acknowledgement reflects the company’s continued commitment to strategic innovation, digital transformation leadership, and measurable results for clients. The recognition further strengthens the credibility of both the agency and The Digital Coach program and highlights the firm’s contribution to advancing digital growth standards across the region.
A Focus on AI Adoption and Strategic Innovation
AI integration remains a cornerstone of Oceania Marketing Group’s strategic approach. The Digital Coach includes support for responsible AI adoption, helping organizations determine where automation and predictive technologies can create value. This includes improving customer lifecycle engagement, optimizing content outputs, and enabling data-led decision-making.
By guiding leaders through the practical use of AI tools, the program aims to reduce uncertainty and ensure organizations achieve results that are measurable, sustainable, and aligned with long-term strategy.
Fractional CMO Support for Scalable Business Growth
The firm’s fractional CMO model continues to be an important offering for organizations seeking senior leadership without full-time executive costs. The approach helps companies strengthen internal capabilities, refine marketing operations, and build strong foundations for scalable growth.
This service remains closely aligned with the objectives of The Digital Coach program, with both offerings designed to help leaders make confident, informed decisions in fast-changing digital environments.
Results Rooted in Strategy and Customer Insight
Oceania Marketing Group’s advisory model emphasizes both acquisition and retention frameworks. This dual focus has enabled clients to increase revenue, optimize ad spend, strengthen customer loyalty, and improve overall marketing efficiency.
A tailored, customer-centric approach has contributed to long-standing partnerships across a variety of industries, reflecting the firm’s commitment to measurable improvement rather than one-size-fits-all tactics.
Supporting the Next Generation of Digital Leaders
Karen Lewis remains an advocate for building more inclusive pathways within digital marketing. She continues to support emerging professionals and contribute to conversations that promote representation within the industry. The Digital Coach reflects this dedication by equipping leaders with the tools and knowledge needed to confidently navigate transformation.
Vision for Continued Growth
Looking ahead, Oceania Marketing Group plans to expand its advisory capabilities, strengthen industry presence, and continue advancing thought leadership in digital transformation. The company remains focused on supporting organizations as they scale, adapt, and elevate their digital capabilities.
To learn more about The Digital Coach or schedule a consultation, visit the official program website at www.the-digital-coach.com.au.
About Oceania Marketing Group
Oceania Marketing Group is an Australian-based digital transformation consultancy founded by Karen Lewis. The company supports businesses across multiple sectors through strategic advisory, AI-led marketing innovation, customer journey mapping, website optimization, and fractional CMO services. Its mission is to help organizations build sustainable, performance-driven digital strategies rooted in clarity, data, and measurable outcomes.
Media Contact
Karen Lewis
Founder & CMO, Oceania Marketing Group
Email: hello@oceania-marketing.com.au
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