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Apple’s WWDC 2024 to Showcase New AI Features, Including OpenAI Partnership

ByHuey Yee Ong

May 28, 2024

Apple’s WWDC 2024 to Showcase New AI Features, Including OpenAI Partnership

Apple is set to unveil a comprehensive suite of AI capabilities at the upcoming Worldwide Developers Conference (WWDC) in 2024, as reported by Mark Gurman’s Power On newsletter for Bloomberg. These innovations focus on integrating artificial intelligence into everyday functionalities to streamline and enhance user interactions across Apple devices.

Central to Apple’s announcements at WWDC 2024 will be its collaboration with OpenAI. The partnership, which has been finalized just before the conference, will introduce ChatGPT integration into iOS 18. This integration represents a significant enhancement to the iOS ecosystem, providing users with sophisticated AI-driven interactions. Concurrently, Apple remains in negotiations with Google to integrate the Gemini chatbot, indicating a broad strategy to embed advanced AI chatbots that could reshape user interactions with iOS devices.

In addition to these partnerships, Apple is planning a host of improvements across its device and software range. These include AI-generated transcripts for voice memos, which will benefit a wide array of users from professionals needing accurate record-keeping to students capturing lecture notes. Enhancements to search functionalities in Safari and Spotlight are also expected, aimed at delivering faster and more relevant search results.

A particularly innovative feature set to debut, as highlighted by Gurman, is the ability to generate custom emojis through generative AI. This feature will allow users to create new emojis in real-time based on the context of their messages, adding a layer of personalization and creativity to digital communications.

Another significant development is the introduction of the “smart recap” feature. This tool will provide users with concise summaries of their missed notifications and content such as texts, web pages, news articles, documents, and other media. It’s designed to help manage information overload, making it easier for users to catch up on important updates and content quickly.

Siri is also getting a substantial upgrade. Apple’s personal assistant will feature a more natural-sounding voice and enhanced functionalities, supported by Apple’s own large language models. These improvements will extend to the Apple Watch, enhancing voice interaction capabilities for on-the-go tasks.

System architecture updates include a strategic approach to processing AI tasks: simpler tasks will be handled on-device to ensure privacy and swift processing, while more complex tasks will utilize the power of Apple’s M2 Ultra chips in cloud-based data centers. This hybrid approach aims to maintain optimal performance without compromising on privacy.

Further, Apple is set to overhaul the iPhone home screen, allowing more customization of app icons and their placement. This enhancement moves away from the rigid grid layout that has been in place since 2007, providing users with a more personalized interface experience.

Throughout these announcements, Apple is careful to emphasize its commitment to privacy. Despite integrating more cloud-based AI features, the company assures that it will not create user profiles, maintaining a clear distinction from practices seen at other tech companies like Google and Meta.

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Featured Image courtesy of LOREN ELLIOTT/REUTERS

Huey Yee Ong

Hello, from one tech geek to another. Not your beloved TechCrunch writer, but a writer with an avid interest in the fast-paced tech scenes and all the latest tech mojo. I bring with me a unique take towards tech with a honed applied psychology perspective to make tech news digestible. In other words, I deliver tech news that is easy to read.

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