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Why Strategy and PR Angles Play a Big Role in Securing Media Coverage for Brands

ByEthan Lin

Jun 7, 2024

In today’s highly competitive media landscape, securing media coverage for brands requires more than just a good product or service. It necessitates a well-thought-out strategy and a compelling public relations (PR) angle. Here, we explore why these elements are crucial and how they can significantly impact a brand’s visibility and reputation.

The Importance of Strategy

A robust strategy serves as the backbone of any successful media campaign. It involves understanding the target audience, setting clear objectives, and crafting messages that resonate. Here are a few reasons why strategy is essential:

Targeted Messaging

A well-defined strategy helps in creating targeted messages that appeal to specific demographics. This ensures that the brand’s communications are relevant and engaging, increasing the likelihood of media pick-up.

Consistent Communication

Consistency is key to building brand recognition. A strategic approach ensures that all communications are aligned with the brand’s values and goals, providing a cohesive narrative that the media can easily understand and relay.

Measurable Goals

Setting measurable goals is a critical component of any strategy. It allows brands to track their progress, analyze the effectiveness of their campaigns, and make necessary adjustments to improve outcomes.

The Role of PR Angles

While strategy sets the foundation, PR angles add the necessary flair to capture media attention. A compelling PR angle transforms a regular story into newsworthy content. Here’s how:

Human Interest Stories

Journalists and audiences alike are drawn to stories that evoke emotions. Crafting PR angles that highlight personal stories, customer experiences, or the human side of the brand can make the narrative more relatable and engaging.

Timeliness and Relevance

Aligning PR angles with current events or trends can significantly boost a brand’s chances of securing media coverage. This relevance makes the story timely and increases its appeal to both media outlets and their audiences.

Unique Selling Propositions (USPs)

Highlighting what sets a brand apart from its competitors is another effective PR angle. Focusing on unique aspects, innovative solutions, or exclusive offers can create a compelling narrative that stands out in a crowded media space.

Case Studies and Real Examples

Case Study 1: Dove’s Real Beauty Campaign

Strategy: Dove’s Real Beauty campaign aimed to redefine beauty standards and promote body positivity. The strategy was rooted in extensive market research that revealed women’s dissatisfaction with unrealistic beauty ideals.

PR Angle: The campaign featured real women of various shapes, sizes, and ethnicities, telling their personal stories. This human interest angle resonated deeply with audiences and media alike.

Outcome: The campaign garnered significant media coverage, sparked global conversations about beauty standards, and strengthened Dove’s brand as a champion of real beauty.

Case Study 2: Tesla’s Product Launch Events

Strategy: Tesla’s strategy revolves around creating anticipation and excitement through meticulously planned product launch events. These events are designed to showcase innovation and reinforce Tesla’s brand values.

PR Angle: The PR angles often highlight Tesla’s cutting-edge technology, visionary leadership, and commitment to sustainability. These angles appeal to a wide range of media outlets, from tech blogs to mainstream news.

Outcome: Each Tesla launch event generates extensive media coverage, driving public interest and bolstering Tesla’s reputation as a leader in innovation.

Case Study 3: Warby Parker’s Buy a Pair, Give a Pair Program

Strategy: Warby Parker’s strategy includes a strong focus on corporate social responsibility (CSR). The “Buy a Pair, Give a Pair” program ensures that for every pair of glasses sold, a pair is distributed to someone in need.

PR Angle: The social impact angle of this initiative highlights Warby Parker’s commitment to giving back, appealing to socially conscious consumers and media outlets.

Outcome: This program has not only secured widespread media coverage but also built a loyal customer base that values ethical consumption.

Expert Insight

According to Amil Sawant, co-founder of MarkWay Solutions, “In today’s competitive market, a well-crafted strategy and a strong PR angle are indispensable. They not only help in capturing media attention but also in building a lasting relationship with the audience. Brands need to be strategic about their messaging and creative with their stories to truly stand out.”


In conclusion, strategy and PR angles are vital components in the quest for media coverage. A strategic approach ensures that brand communications are targeted, consistent, and measurable. Meanwhile, compelling PR angles make the stories newsworthy and engaging. Together, they create a powerful combination that can elevate a brand’s media presence and drive its success.

By focusing on these elements, brands can navigate the complexities of the media landscape, capture the attention of their target audience, and achieve their communication goals.

To know more, please contact below:

Contact Info:
Name: Amil Sawant
Email: Send Email
Organization: Markway Solutions
Address: 701 Tillery St #12, Austin
Phone: 9886136647

Ethan Lin

One of the founding members of DMR, Ethan, expertly juggles his dual roles as the chief editor and the tech guru. Since the inception of the site, he has been the driving force behind its technological advancement while ensuring editorial excellence. When he finally step away from his trusty laptop, he spend his time on the badminton court polishing his not-so-impressive shuttlecock game.

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