In a stylish Parisian hotel, Samsung Electronics‘ mobile chief TM Roh showcased the company’s latest products, including foldable smartphones and the new Galaxy Ring, highlighting Samsung’s strategy to lock customers into its ecosystem.
Samsung’s focus is now on artificial intelligence, branded as Galaxy AI, to enhance user experience. Roh shared this vision in an interview with CNBC, discussing Samsung’s AI-driven features like interpreter, which translates spoken language, and the Notes app that can record, transcribe, and summarize content. These features aim to boost sales of Samsung’s high-end smartphones, especially as consumers become more cautious with spending.
The company recently unveiled its new smartwatches, foldable smartphones, and the Galaxy Ring at the Galaxy Unpacked event in Paris, signaling a strong push towards integrating AI capabilities in its devices. Samsung is positioning itself against competitors like Apple, which also announced AI features, though these won’t be available until later in the year.
Samsung’s mobile revenue has traditionally come from hardware sales, unlike Apple, which also earns significantly from software and services. As Samsung’s phones use Google’s Android OS, the company has less control over software and app monetization compared to Apple. However, Samsung plans to enhance its native apps and potentially explore subscription models for its AI services. This strategy could help Samsung capitalize on the growing interest in AI and differentiate its offerings.
Samsung, a pioneer in foldable phones, hinted at expanding this technology into other device categories. While specifics were not disclosed, Roh mentioned that as hardware and software components for foldables improve, Samsung could introduce new product categories. Additionally, Samsung is developing a mixed reality headset in partnership with Google and Qualcomm, aiming to enter the emerging market for augmented reality devices.
| Product | Key Features | Release Information |
|---|---|---|
| Galaxy AI | Interpreter, Notes app with transcription | Highlighted in recent launch |
| Foldable Smartphones | Enhanced durability, new models | Unveiled at Galaxy Unpacked |
| Galaxy Ring | First smart ring by Samsung | Showcased at recent event |
| Mixed Reality Headset | Partnership with Google and Qualcomm | Details to be announced |
This move into AI and mixed reality highlights Samsung’s efforts to stay at the forefront of mobile technology, aiming to deliver more integrated and innovative user experiences.