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Nvidia CEO calls UK a ‘Goldilocks’ moment, pledges investment

ByHilary Ong

Jun 12, 2025

Nvidia CEO calls UK a ‘Goldilocks’ moment, pledges investment

Nvidia CEO Jensen Huang praised the United Kingdom on Monday, pledging to increase investment in the country’s artificial intelligence sector through his multitrillion-dollar semiconductor company. Speaking alongside British Prime Minister Keir Starmer and Investment Minister Poppy Gustafsson, Huang described the UK as being in a “Goldilocks circumstance” — an ideal environment for AI innovation.

“You can’t do machine learning without a machine — and so the ability to build these AI supercomputers here in the U.K. will naturally attract more startups,” Huang said. He emphasized the UK’s vibrant AI community, highlighting successful startups like DeepMind, Wayve, Synthesia, and ElevenLabs.

Building Sovereign AI Infrastructure

Huang noted that while the UK’s AI ecosystem is “really perfect for takeoff,” it still lacks one crucial element: a homegrown, sovereign AI infrastructure. Addressing this gap, Nvidia announced the formation of a UK sovereign AI industry forum and revealed partnerships with cloud vendors Nscale and Nebius. These companies plan to deploy new facilities equipped with thousands of Nvidia’s Blackwell GPUs, designed to power AI supercomputers.

The UK government has been actively promoting the country as a global AI hub. Prime Minister Starmer has positioned AI growth at the center of his administration’s agenda, announcing bold initiatives to enhance the UK’s computing power and ease regulations on new data center developments. In January, Starmer revealed plans to increase the nation’s computing capacity twenty-fold by 2030.

Author’s Opinion

Nvidia’s confidence in the UK as a “Goldilocks” environment reflects the country’s unique balance of talent, innovation, and government support. Yet, building sovereign AI infrastructure remains a challenge requiring sustained collaboration between the public and private sectors. If the UK can overcome this hurdle, it may well become a global AI powerhouse, competing with the US and China. Nvidia’s involvement could be a pivotal catalyst, but success will depend on execution and broader ecosystem development.


Featured image credit: Heute

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Hilary Ong

Hello, from one tech geek to another. Not your beloved TechCrunch writer, but a writer with an avid interest in the fast-paced tech scenes and all the latest tech mojo. I bring with me a unique take towards tech with a honed applied psychology perspective to make tech news digestible. In other words, I deliver tech news that is easy to read.

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