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12th Avenue Skincare Announces Launch of Simplified Skincare for Busy Lives

ByEthan Lin

Aug 1, 2025

Simplified Skincare for the Modern Lifestyle

12th Avenue Skincare was created with one purpose in mind: to offer a solution for those who want effective, easy-to-use skincare products that fit seamlessly into their busy lives. The brand’s flagship product, the HydraRetin Stick, exemplifies this mission, providing a blend of retinol and hydration in one convenient balm. This product is designed for individuals who juggle work, wellness, and travel, ensuring they can take care of their skin with minimal effort.

Simon Hunnybun, the founder of 12th Avenue Skincare, explained, “We wanted to create products that make skincare easy and effective without the complexity. People shouldn’t have to spend a lot of time on skincare, especially when they lead busy lives. The HydraRetin Stick delivers hydration and rejuvenation with one simple step.”

The Power of Simplicity

The beauty industry is often flooded with complex multi-step skincare routines and an overwhelming number of products, which can make the process feel tedious and time-consuming. At 12th Avenue, the brand’s primary goal is to simplify skincare without compromising on the results. Every product in their line is crafted with the idea that less can be more, with each formula designed to tackle multiple skincare needs at once. This approach helps individuals streamline their daily routines, making it easier to maintain healthy skin even on the busiest days.

“We believe that fewer steps can lead to greater results. Our products are developed to make skincare faster, without sacrificing the benefits,” Simon said. “With products like the HydraRetin Stick, we’re giving our customers a practical solution that can address multiple skincare concerns in one easy-to-use formula. Whether it’s hydration, anti-aging, or skin rejuvenation, the HydraRetin Stick combines the power of retinol with essential hydration in just one application. It’s a simple way to deliver effective results, cutting through the noise of the overwhelming skincare market.”

By combining potent, proven ingredients in a simplified format, 12th Avenue empowers people to maintain their skincare regimen with less effort and more efficiency. It’s about making skincare accessible and straightforward, allowing people to focus on the important things in life without being bogged down by lengthy routines or excessive products. The result is healthy, glowing skin with a routine that fits seamlessly into modern, fast-paced lifestyles.

Eco-Conscious, High-Performance Skincare

Sustainability is a key focus at 12th Avenue. All products are formulated and made in Australia, with a commitment to using clean, science-backed ingredients that prioritize both efficacy and environmental impact. The packaging is designed with eco-conscious materials to minimize the environmental footprint while delivering a premium product experience.

“As a growing brand, we are passionate about reducing waste,” Simon added. “We aim to use recyclable materials wherever possible to ensure our products are as sustainable as they are effective.”

12th Avenue Skincare’s commitment to sustainability is evident not only in its products but also in the brand’s dedication to using minimal packaging and producing items in small batches to maintain the highest quality.

Australian-Made Skincare with Integrity

12th Avenue Skincare proudly embraces its Australian roots, offering products made entirely in Australia. The brand focuses on creating skincare that fits the needs of modern individuals—whether they are at the gym, the office, or on the go. Every item is carefully formulated to deliver quick, visible results, ensuring that busy people don’t have to sacrifice skincare for their hectic routines.

“Our vision is to offer skincare that enhances the modern lifestyle,” Simon explained. “We know that people want quick and effective solutions, and we believe that skincare shouldn’t be complicated. Our products are designed to deliver luxury performance with minimal effort, all while supporting the environment.”

12th Avenue’s commitment to simplicity, high-quality ingredients, and sustainability is shaping the future of Australian skincare.

About 12th Avenue Skincare

12th Avenue Skincare is a premium Australian-made skincare brand based in Palm Beach, Queensland. The brand focuses on simplifying skincare routines without compromising on quality or effectiveness. With a range of high-performance, dual-action products, 12th Avenue aims to provide luxury skincare that fits into the busy lives of modern individuals. Each product is formulated using clean ingredients and eco-conscious packaging, reflecting the brand’s commitment to both personal care and sustainability.

Media Contact

Simon Hunnybun

Founder, 12th Avenue Skincare

Email: hello@12thavenueskincare.com

Website: 12th Avenue Skincare

Instagram: @12thavenueskincare

Facebook: 12th Avenue Skincare

Ethan Lin

One of the founding members of DMR, Ethan, expertly juggles his dual roles as the chief editor and the tech guru. Since the inception of the site, he has been the driving force behind its technological advancement while ensuring editorial excellence. When he finally steps away from his trusty laptop, he spend his time on the badminton court polishing his not-so-impressive shuttlecock game.

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