Self-Leadership Takes Center Stage in New Book by World Champion Coach
JL Business & Performance Coaching today announced the release of Beyond Potential: The Art of Intentional Self-Leadership, a new book authored by world champion dancer and high-performance coach Janick Loewe. The book introduces a structured yet human-centered framework for mastering mindset, identity, and behavioral transformation to achieve sustained excellence in business and life.
Rooted in principles from elite sports and performance psychology, Beyond Potential positions self-leadership as the ultimate driver of both personal and commercial growth. “The results we experience around us are a consequence of who we are and our ability to lead ourselves from within us. If we want more, we must become more,” says Loewe.
The book, available now on Amazon, invites readers to engage actively with exercises and reflection points designed to convert awareness into measurable change. Rather than passive inspiration, it provides a blueprint for identity-level transformation.
From Ballroom to Boardroom: A Life Built on Performance
Janick Loewe’s journey to becoming one of Scandinavia’s most respected performance coaches began in the world of competitive ballroom dancing. After over two decades of dedication to the craft, Loewe and his wife achieved the pinnacle of their sport in 2014, claiming the Professional 10-Dance World Championship title.
That victory offered more than recognition, it revealed a pattern of discipline, focus, and mental mastery that extended beyond dance. When he transitioned into corporate leadership, Loewe discovered that the same psychological principles that drove success in sport could revolutionize performance in business. Over a decade in retail and sales leadership roles across Scandinavia, he developed a deep understanding of what truly fuels organizational results: Purpose, mindset, and energy — the three forces that turn potential into performance.
Most leaders recognize this gap — they see the potential in their people but struggle to activate it consistently. That’s where intentional self-leadership becomes not just personal development, but a business strategy.
This realization inspired the foundation of JL Business & Performance Coaching, an organization dedicated to helping leaders, teams, and individuals unlock human potential through intentional self-leadership and identity-based transformation.
Bridging Psychology and Performance into strategic advantage
As a certified NLP coach and practitioner of performance psychology, Loewe brings scientific precision to the art of transformation. His approach integrates mindset, meaning, and mechanics, the mental, emotional, and practical dimensions of performance, into a unified framework.
In Beyond Potential, he explores how beliefs, values, and identity shape external results, showing readers how to rewire their inner architecture to achieve consistent success. By aligning thought, purpose, and action, Loewe argues, individuals and teams can create performance that is both sustainable and meaningful.
Organizations that invest in self-leadership see measurable returns: higher engagement, lower turnover, and greater customer trust. Loewe’s programs transform human potential into commercial advantage — aligning personal fulfillment with organizational performance
One Nordic retail group reported an all time high in average order value, increase in customer satisfaction and measurable improvement in sales consistency after adopting Loewe’s value-based performance framework. The reason: alignment — between purpose, mindset, and behavior
This framework has earned him recognition as one of Oslo’s Top 15 Coaches in 2023, with clients ranging from corporate organisations and executives to entrepreneurs and professional athletes. Testimonials, including one from PGA Advanced Golf Coach Mark Davies, highlight Loewe’s ability to connect psychological insight with measurable outcomes in both business and personal contexts. More of these stories can be viewed through his coaching portal and Instagram highlights.
Self-Leadership as the New ROI
Loewe defines self-leadership as the ability to consciously direct one’s thoughts, emotions, and behaviors toward a chosen purpose. In his view, this capacity is becoming the new measure of return on investment for organizations.
“Companies spend significant resources on systems and strategy,” he explains, “but without inner alignment, those investments rarely translate into sustainable growth.” Beyond Potential addresses this gap by giving readers tools to master the inner game of leadership, equipping them to operate with clarity, confidence, and consistency, regardless of external conditions.
By reframing leadership from an external function to an internal discipline, Loewe’s message resonates strongly with executives, entrepreneurs, and performance-driven professionals seeking to balance achievement with authenticity.
A Book That Moves Readers Into Action
More than a traditional self-help book, Beyond Potential is a practical guide designed to be used, not merely read. Each chapter combines theoretical insight with actionable frameworks that challenge readers to implement what they learn in real time.
The structure reflects Loewe’s belief that transformation requires both awareness and repetition. His approach helps individuals close the gap between knowing and doing, fostering deep behavioral change and long-term resilience.
As the world continues to evolve, Beyond Potential offers a grounded and empowering perspective for those seeking direction in leadership, personal development, and organizational culture.
About JL Business & Performance Coaching
JL Business & Performance Coaching was founded by world champion dancer and certified NLP coach Janick Loewe. The company specializes in leadership development, mindset coaching, and performance consulting for individuals and organizations. Combining insights from behavioral science, elite sport, and corporate leadership, JL Business & Performance Coaching helps clients align purpose, identity, and execution to achieve sustainable growth and live into their full potential.
The future of leadership belongs to those who master the inner game. Everything else follows.
To explore how this philosophy could reshape your team or organization, connect with Janick Loewe directly at jl@janickloewe.com or learn more at www.janickloewe.com.
Media Contact
JL Business & Performance Coaching
Name: Janick Loewe, High Performance Coach, Founder
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